Many people will surpass you if you don’t know that the whole world is facing a new age in marketing. Before social media conquering the world of communications, you had connected to others through physical presence, right? However, what connections people now use daily is so much different. These facts affect all businesses and their type of marketing, including real estate agencies and companies. What gets you to read these letters is probably a clue to find a clue about real estate social media marketing companies. So, let’s talk about it.
What Is A Real Estate Marketing Agency?
The first question is what a real estate marketing agency is. To answer this question, it’s good to answer what real estate marketing agencies do. Real estate marketing services include:
- Finding lead generations
- Building and improving your brand awareness
- Proliferating your customers and buyers
- Focusing on your profile and expanding its domain
If you integrate these tasks and missions with the world of social media, the result will be real estate social media services. An efficient real estate marketing company tries to build your branding on social media platforms. So, if you’re looking for the best of these companies, you’re in the right place.
8 Best Real Estate Social Media Marketing Companies
Many social media management services are not so excellent for real estate agents. So, you may want to know specifically which one is inclusively for realtors or brokers. You will get to know the 8 best real estate social media marketing companies in 2021.
1. RealtorMate: The Best Choice from The Top Real Estate Marketing Companies
RealtorMate is one of the best companies or the best company in the market for real estate agents if you’re looking for the best marketing services. Generally, it’s best for all aspects like generating leads and pricing that you will face later.
To make a free profile on the RealtorMate’s website, sign up for it. Then, you will confront what it can offer to you. The services that RealtorMate provides can be into five categories:
- Growth services
- Scheduling services
- Bio-link or multimedia services
- Messaging services
- Analytical services
RealtorMate Growth Services
With RealtorMate, you will have the opportunity to have an excellent Instagram account manager beside you. As a result, a dedicated account manager will grow your Instagram account accordingly after determining your desired hashtags, locations, and competitors list.
What Is RealtorMate The 5 Minute Overview
Another great feature that RealtorMate provides is the way it identifies your target audience. An AI module runs after selecting the start growth button and finding your target audience based on your imported data. The process of targeting is less than one minute, and the result is unbelievably enormous.
RealtorMate Scheduling Services
RealtorMate helps you schedule any content (feed post, story, IGTV) on any date. As a result, you won’t need to worry about time intervals to share your content. You can add your hashtags, location, tags, and anything in advance. Even a grid preview shows what the layout of your posts looks like.
You can monitor any account and hashtag alongside your mentions and saved media without using the Instagram app. Besides, you can schedule unique giveaway posts and even find out the upcoming events by RealtorMate special social calendar. The good news is that you can assign all these tasks to your account manager.
RealtorMate Bio-link or Multimedia Services
RealtorMate has established a feature that you can use to share more than only one bio link. You can call this fantastic feature “all-in-one bio link.” With this magical bio link, you can promote your other social media platforms along with creating any button.
All-in-one bio link helps you attach external links to your posts, share your coupons automatically and archive your stories and highlights. Moreover, you have an analyzing tool that shows some valuable insights about your past activities.
If you want to know more about this feature, watch the video below.
RealtorMate Messaging Services (Rare; Even in The Best Real Estate Social Media Marketing Companies)
If you want to archive your direct messages or have a CRM tool, RealtorMate has all the things you want. Auto-direct messaging is very safe and handy for any real estate agent or manager regarding Instagram sensitivity to suspective behavior. Messaging to your current followers, new followers, an arbitrary Excel list, followers of a competitor, and followers of some hashtags is in your arsenal.
Besides, with RealtorMate, you can use your email as a CRM tool to communicate with your customers. This feature shows its importance, especially when you have multiple accounts and switching accounts on Instagram and replying gets frustrating.
RealtorMate Analytical Services
How can you understand you’re doing great in your marketing domain? What are your KPIs? How can you improve your performance? And so on.
RealtorMate has the answers to similar questions to the above. They set some KPIs, and you can run its analytic tool to get reports. Based on your results, they have experts who can consult with you to establish a new strategy.
RealtorMate pricing
Basically, real estate digital marketing is not completely free. So, RealtorMate is not an exception and has plans and prices for its services. However, you can use a free plan, but it doesn’t fit you so much if you’re looking for productive results.
There are four purchasable plans along with the free one. Some are best for content planning, some for your growth, and one for both. Define your goal and need, and pick up the right one.
2. CityBlast
CityBlast is one of the best real estate marketing companies that will help you in several fields. With CityBlast, you can start campaigns on only three social media platforms: Facebook, LinkedIn, and Twitter.
Some of the CityBlast features are:
- Content planning and producing up to one post per week
- Having a CityBlast dashboard for managing several accounts
- Lead generation and email marketing
- Reports and analytics
CityBlast Pricing
Firstly, you need to pay an activation fee to CityBlast, costing 149$. After that, the prices are customizable. However, you should expect to pay a minimum price of 99$ monthly. Besides, starting campaigns with every social media platform will cost you additionally.
3. Lyfe Marketing
Another great company with real estate marketing experts is Lyfe Marketing. Like RealtorMate, Lyfe Marketing helps you with an account manager and some consulting services. However, their main features are:
- The Access to an account manager with 2 hours consulting monthly
- Content planning and producing
- Social media campaigns
- Reporting and analytics
Lyfe Marketing Pricing
Lyfe Marketing has several plans for each section. For example, social media management, social media advertising, SEO, and email marketing have three different plans each. The prices for social media management that focus only on Facebook and Instagram are in the following picture.
4. Bold Leads
Bold Leads is a social media management tool for real estate agents. Despite the lack of features, they focus on lead generations. So, Bold Leads help you turn your content on the leads.
Some features are:
- A CRM dashboard providing you with collaborating with your team
- Automated follow-up
- Ad management
- Email marketing
Bold Leads Pricing
The pricing of Bold Leads services differs based on the plans you choose. They have Lite, Professional, and Advanced plans. According to the reviews, you can have Bold Leads with your team at the minimum price of 519$ per month.
5. Thrive Agency
Thrive Agency is a good choice if you’re looking for rich real estate social media marketing services. The reason is the services themselves:
- Strategy development
- Social profile setup
- Platform monitoring and moderation
- Paid advertisement campaign
- reporting
Thrive Agency Pricing
Based on reviews and experiences, you should spend at least 125$ per hour to get Thrive agency on board. So, if you use 5 hours of their services in a month, it can cost you 625$ monthly.
6. The Social Agent
One of the top real estate growth academies is the Social Agent. They have focused on real estate social advertising for years. So, you’re comfortable that you understand your languages. Some of their services are:
- Lead generating
- Finding new customers from zip code
The Social Agent Pricing
The process of sending them a zip code and getting the best results will cost you from 500$ to 1000$ for each zip code.
7. $99 Social
$99 Social is among the great real estate social media marketing companies. They establish your social profiles and start the marketing campaigns. Some of their services are:
- Consistent daily Facebook posts creating
- Facebook advertising
- Ongoing promotion of your content and products
- Content customization and curation
$99 Social Pricing
Although the name of the company suggests the pricing, the actual prices start from it. You can choose the Daily plan, the Unique plan, and the Growth plan at the cost of 99$, 198$, and 297$ per month.
8. Fiverr
If you are not strange with digital marketing, you’ve probably have heard the name Fiverr. Fiverr is a freelance platform offering multiple choices for you to start to work with a marketing manager. So, hiring the right person with sufficient knowledge of marketing and real estate marketing will work for you.
Fiverr Pricing
The good, and at the same time the bad news is that you can’t know the price in advance. Every marketer sets a price for hiring based on their experiences and abilities. However, you’d better know that they may work for projects rather than monthly.
What is the best social media platform for real estate?
Another question is about which social media platform can be the best for real estate agents and brokers. Whatever the answer is, it should have three factors: popularity, safety, and visual foundation.
The reason behind the popularity is that you want more clients and customers. So, you can achieve this goal by a marketing funnel that attracts more people and accounts.
Another factor is safety. How many times do people buy a house or property in their whole life? So, people don’t want to take too many risks buying their favorite homes on a platform that doesn’t provide safe transactions or unapproved agents.
People love to first see things through images and videos and then buy them. A platform with the capability of sharing images and videos will be the perfect option for buying.
If you combine these factors, you may find out the answer as we do: Instagram. So, if you’re a real estate agent or a broker, start your social marketing by Instagram.
Top 8 Real Estate Social Marketing Companies
| Real Estate Marketing Companies | Starting Price (per month) | Does it provide you with an account manager? | Service aspects |
| RealtorMate: Free plan | Free | ❌ | Basic content scheduler |
| RealtorMate: GrowthMate plan | 129$ | ✅ | Growth services |
| RealtorMate: PostMate plan | 299$ | ✅ | Content services |
| RealtorMate: VIP plan | 399$ | ✅ | All services |
| CityBlast | 249$ | ❌ | Growth services |
| Lyfe Marketing | 700$ | ✅ | All services |
| Bold Leads | 519$ | ❌ | Growth services |
| Thrive Agency | 625$ | ❌ | Growth services |
| The Social Agent | 500$ | ❌ | Growth services |
| $99 Social | 99$ | ❌ | Growth services |
| Fiverr | Based on the contract | ❌ | Based on the contract |
Summing Up
Real estate social media marketing is one of the issues that realtors don’t consider seriously. However, there is a rise in statistics that shows agents and brokers are noticing the importance of social media marketing. We try to show that you shouldn’t be the last one who takes steps into this journey.