3 Best Real Estate Lead Generation Companies in 2021


Real estate lead generation is a marketing term used to describe the process of attracting customers to your real estate business. Therefore, getting real estate leads is so important for agents.

Undoubtedly one of the class tasks of a real estate agent is the generation of real estate leads. Thus, they can attract those potential clients who are interested in acquiring their products or services. In other words, generating real estate leads can help them in buying and selling properties more and more.

In the digital age, technology has been key to advancing business, especially in the area of real estate ​​marketing. Currently, real estate agents use social networks, blogs, websites, videos, online search engines, Apps, among other channels, to attract potential clients. 

We can see that the number of realtor online agents has increased. These agents have changed the marketing strategies and lead generation methods.

How Do Real Estate Leads Work?

Real estate lead generation is a marketing and advertising process that stimulates interest in a home for sale or a real estate agent to work with. This interest then becomes a sales channel with the goal of turning the potential customer into a customer, who then closes a deal by buying or selling a home through an agent.

Agents and brokers generate leads in different ways, including through social media, referrals, your own network, open houses, and lead generation companies. Potential clients are the ones who keep a real estate broker in the business. A closed lead provides a commission check to the agent and a check to the broker.

What Are Real Estate Lead Generation Companies?

A real estate lead generation company is a platform that helps agents attract potential clients (buyers or sellers), known as prospects, to a certain agency or broker. A lead generation company will run ads and market to prospects.

The company sells the potential client’s contact information to you if they have purchased leads in the area they are looking for. However, these companies do not guarantee that these leads will be closed, or that they will even respond to you when you contact them.

Here, we will introduce some of the best lead generation companies. You can get the best real estate leads by having their support.

1- Realtormate

If you want to get real estate leads, Realtormate can be the best realtor social media management tool. We all know that social media is playing a vital role in this new world. Therefore, you need to be active in this category. Realtormate can provide you with everything you need to generate real estate leads specifically in social media.

The most important step that you need to take is having perfect realtor Instagram consultants. There are a lot of companies that can help to step forward and generate more leads. This expert group can lead you forward specifically on Instagram.

It offers you the most effective services to generate real estate leads. These services can help you in different aspects of your social media presence. These services are:

  • Direct Message Service
  • Scheduling Service
  • Postmate Service
  • Hashtag Generating Service
  • Content Producing Service
  • Instagram Account Growth Service

All these services would ultimately help you to boost your presence on social media. A better and more professional post on social media means generating more real estate leads.

Direct message service is a great choice to offer real estate leads. It can answer your direct messages on Instagram automatically with different choices. Therefore, with those answers, great traffic would move toward your web page.

Postmate service can provide you with the best real estate Instagram posts. These Instagram posts can generate leads effectively. Besides, you can use the Scheduling service to post them at the right time. On the other hand, you can bring the highest traffic to your account with the help of the Hashtag Generator service. Hence, you can see that all these services help you in different aspects to generate more leads. 

Applying Instagram Account Growth Service would do anything you need to have the best Instagram account. Therefore, you can see that real estate leads would come to your business as easily as this.

How much should you pay to Realtormate for real estate leads?

Realtormate has a flexible pricing pattern. You can use it based on your needs and your budget. This facility can absorb any agents with any budget. 

Every month, you can use some options like scheduler 5 posts, contests 1, bio-link unlimited, DM 20, and DM to email, free. This free package can motivate anybody to buy it. 

There is another package named Essentials. This package offers you all free options with some more practical and useful choices. 

You can use the Full-Service Follower Growth for $129 per month and guarantee growth in the number of organic followers. This package helps you to grow 300-500 new, relevant followers per month. Besides, it gives you manual growth activities such as follows, unfollows, linking, growth, weekly digest, unlimited user accounts, and some other options. 

There are two other pricing choices, the Postmate option with a lot of facilities and the VIP choice which contains anything you need to have a perfect Instagram presence. 

2- Zurple

Zurple was established in 2009 in San Diego, California. Constellation Software owns it. The company is a choice for automation because it offers leads as well as integrated CRM and other automated tools that make contacting and maintaining leads easier and more efficient. Zurple’s automated responses are personalized and data-driven and intelligently engage with clients on your behalf.

Zurple is software that captures leads and converts them into conversations and then into clients. It optimizes your marketing budget by only targeting your specific area and can even target specific sub-areas within individual zip codes.

3- Zillow

Zillow Premier Agent is a good real estate lead generation company for finding buyers. It offers leads that Zillow generated directly. Additionally, most of these real estate leads are buyer leads. It is part of the real estate powerhouse Zillow Group. Former Microsoft executives in Seattle, Washington, in 2006 founded it.

Zillow is one of the first sites that many potential homebuyers use. Thus, it might be a good choice that you would purchase leads here. Real estate agents pay Zillow Premier Agent to be featured on certain pages, which include placement on listings and personalized websites. So, when customers are browsing for homes, they will see the agent’s information and be able to make contact. This is a bit different from how the other lead generation companies work.


Is It Worth the Cost of Buying Real Estate Leads?

Most agents know that to keep up with today’s buyers and sellers, they need to have an online presence. It’s worth buying leads online if you don’t have a great network or referrals. Thus, you can grow your business.

You need to decide what your monthly marketing budget will be and how best to allocate funds to decide if leads are worth buying. Investing in lead generation is only worth it if you are going to be diligent and consistent in following up on each and every lead.

How Much Do Real Estate Leads Cost?

Real estate leads generation companies offer different prices depending on the location and number of leads selected. Some have onboarding fees of a couple of hundred dollars and others have no start-up fees, but charge monthly fees of $199 or more, plus costs per lead that can range from $20 to thousands of dollars. Leads in popular real estate markets are typically more expensive to buy because the business knows that listing prices are high and that commissions for successful sales will also be considerably higher.

Usually, you pay the leads on a monthly basis and can decide on a set budget or change it depending on how the business is doing.

To sum up

We tried to introduce some of the best real estate leads generation companies. Besides, we gave you some practical tips to choose the most useful one. We also mentioned some other useful tips in order to know the depth of these companies and their necessity as well.