5 Pro Tips to Write Real Estate Instagram Bio in 2021


Surely, you have noticed how important it is to make an effective real estate Instagram bio for your business. Therefore, in this article, we are going to explain the aspects that you should take into account.

Many companies think that all social networks work in the same way. The reality is that each one has its own characteristics and users with different interests.

Specialties of an Excellent Real Estate Instagram Bio

The bio in a corporate social profile should be considered as a business card. It is the first information that users will see about us when they access your Instagram account.

The text in the real estate Instagram bio must be creative and unique to be able to make a notable difference from competitors. As a result, copywriting plays a very important role once again.

Actually, many brands have realized the importance of bio on social networks, that’s why they decide to hire a copywriter to write a text that helps them sell.

How to Set Up your Real Estate Instagram Bio

In this article, you will find 5 key elements that you should take into account when writing a super real estate Instagram bio for your business. Therefore, by considering them we can guarantee your success in writing a practical bio.

1- Name and Username

First, the account name will have to show the real name of the company or profession, since people will do a search on how they know a brand. Therefore, they will not use a nickname to find you.

For this reason, it is advisable not to use funny spelling, strange words, unnecessary abbreviations, or other versions of your real name. Consequently, it can make it difficult for users to search on real estate Instagram bio.

In the case of well-known public figures, celebrities, and international brands that have created an account to connect with their audience, they have a functionality called verified badges that allow them to authenticate that they are real accounts.

Verified badges make it easy for members of the Instagram community to find and follow the accounts they are looking for. On the other hand, they can quickly tell if the account is authentic by means of a blue symbol that appears next to the account name.

Both the account name and the username are the only fields that Instagram will take into account when users perform a search.

So, if there is a keyword or niche that you want to be found for, you should include this in your account name of real estate Instagram bio as well because it will increase the number that you will be found.

2- Description of Real Estate Instagram Bio

In the description field of real estate Instagram bio, you need to make the most of the 150 characters available. Thus, it will be the only place to show a brief explanation about the company.

Here it is advisable to provide the professional skills or knowledge with which you want to stand out in real estate. As a result, community users can get to know you and learn more about what you do.

If after writing the real estate Instagram bio, you still have enough space to add more characters. It is advisable that you take this opportunity to include the different usernames that you have on other social networks.

Furthermore, users can easily find you to follow you. Therefore, you will be able to increase the number of followers on other social platforms.

On the other hand, there are other brands that prefer to use their bio to promote exclusive or limited-time offers. They use expressions of urgency that explain the most important details.

Although, it is true that users do not tend to access frequently, the best way to achieve your goal is through the post with the corresponding call to action.

3- Keywords in Real Estate Instagram Bio

The use of keywords in the biography will not influence to improve search results on Instagram, but it will help users to identify you more quickly and directly.

Unlike other social networks like Twitter, keywords, or hashtags are not used on Instagram in the same way.

You should keep in mind that the hashtags included in the bio are not clickable. Nevertheless, in the publications, they work perfectly.

Therefore, we recommend avoiding hashtags in the bio, unless you have a custom hashtag for your brand or a promotional campaign.

The only way to take advantage of hashtags on Instagram is through updates. This way, users can click on them to view all related publications and like them if they consider them appropriate.

Do not make the serious mistake that many people and brands make. They use an infinite list of keywords (hashtags) in their publications to get to appear in higher search results.

It is recommended to include a maximum of 2 or 3 keywords in each publication. Therefore, you should use those that are directly related to the publication.

4- Creativity Always Matters

As I have already mentioned before, the operation of Instagram is very different from other social platforms. On the other hand, it also has an audience with different purposes.

For this reason, the biography of your brand on this social network cannot be exactly the same as the one you have on Facebook, Twitter, LinkedIn, or Google Plus. So, don’t copy and paste the same biography on all social networks.

Emojis (emoticons) are an excellent way to change the visual appearance of your biography. Be careful! You should always use it responsibly so as not to impair the reading of the description you have included.

It will depend on the creativity of each brand or profession. If you want a recommendation, we recommend using emojis at the beginning of each phrase or word.

The bio of a brand on Instagram can have some similarities. It can keep in the content that is used in other corporate social profiles, but it should never be a direct replica.

So, it is wise to take the time to come up with a personalized bio that represents the personality in your own way, and that fits well with the philosophy of Instagram.

5- Custom Link

Last but not least, you have the possibility of using a field in the real estate Instagram bio to include the URL of a website, and which also allows it to be clickable so that users can access it.

You should take this great opportunity to include the web address of your home page, corporate blog, online store, or other links that you are interested in promoting in this place.

If the web address that you want to include in the real estate Instagram bio is too long, we recommend using a tool to shorten it such as My.URLs bio.

By looking at the accounts of some celebrities in the real estate business such as Carlosreyes or Barbaracorcoran and some others you can see that all the above points were considered in their bios.


To sum up

I highly recommend all those who want to start a real estate business, to read this article. We explained how to set up your real estate Instagram bio effectively. If you need any help, you can ask professionals such as Realtormate to help you win the game.