Instagram for real estate

How to Write Perfect Realtor Captions for Instagram?


Do you want to expand your business? Trust Instagram! Instagram is the perfect place to promote your brand and business. One of the effective Instagram growth hacks is writing catchy captions, so you should be a master to write perfect realtor captions on Instagram posts.

Instagram Provides the Best Market

As you may know, social media is the future of digital marketing, since it is expanding day by day based on statistical information.

Here are three main reasons why you should do your businesses’ marketing on Instagram:

1. A large number of users

The Instagram community has more than 1 billion active users, meaning that your rivals are likely to be active on this platform as well. Writing perfect realtor captions on Instagram can help you reach them better and easier.

2. High Engagement Rate

Instagram has the highest engagement rate, which means your customers are ready to start a conversation with you. The average engagement rate for branded posts on Instagram is 4.3% and the median engagement rate is 3.5%. This is higher than other platforms, including Facebook, where engagement rates hover around 0.15% depending on the industry.

3. Viewing Instagram Post Means Following-up

According to a report, 83% of users discover new products and 79% of people search for more information after viewing an Instagram post.

However, simply sharing an Instagram post isn’t always enough to attract potential users. You should improve the customer experience and help potential followers understand what your post is about.

The most important question is “HOW can you do it?”

By writing a perfect Instagram caption you move the curiosity and encourage people to learn more about your property.

Tips to write perfect realtor captions on Instagram

Here are seven caption tips on Instagram to help you increase the engagement rate and as a result, encourage users to purchase your products. Let’s see them!

1. Be Brief and Smooth

First things first, be brief and to the point. Instagram is limited to 2,200 characters per caption. While it may be tempting to write everything about your event, don’t post long texts, since posting long-form captions could put off your followers.

Also, you should keep in mind that Instagram is a visual platform. To increase user engagement, you should keep your text short and nice. For better engagement and introducing your property better, your caption should answer the following questions:

  • What?
  • Why?
  • Where?
  • When?

Do you want to tell users more? Write a call to action that encourages your followers to learn more, and include a link to the event of that property in your bio.

2. Share Something Valuable

Today, people organize and promote posts of all kinds. For attendees, it can be daunting deciding which post to visit.

If you want to stand out from other realtors on Instagram, you need to put your customers first and tell them why your page is worth visiting. How? Share something valuable.

It’s no secret that people love discounts, and if your offer is for a limited time, your followers are more likely to make the purchase decision faster.

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But if it is not possible to offer a discount, you can look for other ideas that can add value to your followers.

Here are several caption tips for Instagram with ideas that can add value to your follower.

  • Anticipate and answer their questions
  • List the benefits of your property
  • Offer referral rewards

Once you’ve caught your followers’ attention with valuable content, you can encourage people to find out more. You can also give them a solid reason to engage more.

3. Give it a Human Touch

Branded content, paid ads, and sponsored posts would bombard people everywhere. Modern users don’t trust business; they yearn for authenticity. Realtors on Instagram must also take steps to be authentic. Why? Because customers want to do business with real people. Connecting with your potential reality, add a human touch.

Writing perfect realtor captions on Instagram gives you the chance to bring authenticity. If you want to show a human touch in your caption, include the following tactics:

  • Use simple words
  • Include emojis
  • Add a little humor

4. Use Geotags and Location Hashtags

With a solid number of Instagram users all around the world, Instagram makes it easy for real estate agents to reach potential followers wherever they are. But if you want to increase organic followers, you should target people who live or work within your area.

These tags can not only hint at the location of your property, but they can also attract followers who are interested in events in a specific area. Therefore, it is important to include geotags and location hashtags when writing a good caption.

5. Tag Other Previous Customers or Celebrities

No matter how interesting your property is, it won’t worth much if no one likes it. However, people may doubt whether their property deserves attention. So, it is your job to help them make a decision.

How? Tag other customers or speakers. In fact, “mirroring” is a common human behavior, so people are more likely to engage if their friends or family are also there.

When you want to write perfect realtor captions for a property on Instagram, think about the influencers who will be connecting with you and tag them. You can tag an influencer both in your photo or caption.

When you tag a speaker or influencer in your caption, you also give them a reason to share the post within their community. As a result, it makes word of mouth marketing work for your event.

6. Include a Strong Call to Action

If your Instagram caption tells readers about your property, that’s great. But if it motivates them to buy it, that’s the best. Using a strong call to action is a proven way to increase the engagement rate. No matter how good your copy is, it should include a strong call to action (CTA) and a short phrase that encourages people to take the desired action.

Writing perfect realtor captions on Instagram can provide this encouragement. Try experimenting with multiple CTA copies to find out what works best for your followers.

7. Cut your Caption

To create a lookalike post, choose an image that says more than a thousand words and includes key text details in it. We all know that when it comes to Instagram, a striking image is a must. But one image alone is not enough if you want to increase engagement. Actually, words are powerful too.

A good Instagram caption is easy to read and understand. And while you should aim for short sentences and simple words, you should also make your caption scannable. How? Cut your caption into several paragraphs.

All in all

For your message to reach its destination, you must write a great caption. The above tip to write perfect realtor captions on Instagram can help you do that. It may take your time, effort, and practice, but if you can’t make it, no problem! Realtormate is the best one to help you reach your business goals and win the game of Instagram.

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