Writing a real estate Instagram bio is more necessary than anything else on your social media account. Do you want to have an ideal realtor bio on Instagram? Don’t you know how to set up your real estate Instagram bio? Don’t hesitate to read this ultimate guide. We have gathered all you need to know.
Why Do You Need an Exclusive Real Estate Instagram Bio?
Many real estate agents think that all social networks work in the same way. The reality is that each one has its own characteristics, and users are with different interests.
Therefore, you need to know these specialties to consider them as you are using them.
Instagram bio for real estate agents has an exceptional role for their Instagram account to be seen more thoroughly.
The real estate Instagram bio has an essential role in establishing your brand presence. It shows people what you sell and who you are. Besides, you can also use the same space to tell them why they should care about your business and its offering.
In this article, we are going to explain the importance of writing a real estate Instagram bio that you should take into account.
Specialties of an Excellent Real Estate Instagram Bio
The realtor bio Instagram in a corporate social profile should be considered as a business card. It is the first information that users will see about you when they access your Instagram account.
The text in the real estate Instagram bio must be creative and unique to be able to make a notable difference from competitors. As a result, copywriting plays a very important role once again.
Actually, many brands have realized the importance of realtor Instagram bio; hence, they decide to hire a copywriter to write a text that helps them sell. Furthermore, you can get help from professionals to guide you in this issue.
There are some real estate companies to help you out. They can provide you with a perfect real estate Instagram bio. One of these companies is RealtorMate. We will explain it down here.
RealtorMate Bio Feature
RealtorMate can help you write a penetrating realtor bio on Instagram. It has a lot of services to provide you with a covering presence on Instagram. One of these real estate Instagram services is the Bio service.
You can drive more real estate leads, sales, and traffic by using this specific feature.
It can write a perfect Real estate Instagram bio with all necessary features. Besides, it has a unique feature that is unbelievably practical.
We know that there is a limitation to put one link on your Instagram Bio. Besides, you know that there is no possibility for clicking on your posts or Stories. Hence, your followers can’t find your page or Website easily. Besides, the traffic you get by Instagram would decrease gradually. The solution to all these problems is in the Bio Tool feature of RealtorMate.
It can turn your single Bio URL into a landing page that links to all of the things that are essential to you.
Here, we mention some of these features that you can add to your Bio landing page.
1- Link Feeds and Stories
It can help you have more traffic toward your account. This possibility plays a role like a real estate website to generate leads.
2- Link All Your Social Media Page
Everyone who meets your real estate Instagram bio can get familiar with other accounts of yours. Without paying a dollar, you can tell your followers where you exist.
3- Capture Email Addresses
We all know that real estate email marketing is an important factor in generating more real estate leads. This feature of the Realtormate Bio service can help you be known more clearly.
4- Generate Clicks
The more clicks you get, the more traffic you earn; this is a well-known rule. You can get more potential clients by having more clicks. This feature would make your followers click on your account more since they want to see what you have there.
5- Link Each Blog to the Instagram Feed Post
You know that it is not possible to put a link on your Instagram posts. This feature of the real estate agent’s Instagram bio can provide the possibility of linking your blogs with your posts.
6- Put Different Links on Your Real Estate Instagram Bio
It is clear that you can put just one link on the Instagram bio for real estate agents. Applying the RealtorMate bio service can help you have different links on your bio. Hence, you can put your website link, a signup link, or a free download page link out there.
7- Add an Email Contact Form
Apart from all features mentioned above, you have the possibility to put an email contact form on your bio landing page. Therefore, you can get more real estate leads just with a simple click.
Bio Link Landing Page of RealtorMate
Using RealtorMate, you can put the link to the landing page with your desired theme on your Instagram Bio. You have a variety of choices to select your favorite theme, and considering them would come in dramatic results.
Furthermore, checking the analytics feature would help you out. It would give you some graphs and data to guide you properly. Therefore, you can reward your followers for their engagement based on this data.
Happily, all the mentioned features so far are free! So, you can sign up for free on RealtorMate and enjoy creating your desired landing page.
However, it doesn’t provide you with a dedicated account manager for free. To have this great feature and all other services, you should spend between $129 and $399 per month.
5 Pro Tips to Write Real Estate Instagram Bio
Let’s find 5 key elements that you should take into account when writing a super real estate Instagram bio for your business. Therefore, by considering them, we can guarantee your success in writing a practical bio.
1- Name and Username
First, the account name will have to show the real name of the real estate company or profession, since people will search for how they know a brand. Therefore, they will not use a nickname to find you.
For this reason, it is advisable not to use funny spelling, strange words, unnecessary abbreviations, or other versions of your real name. Consequently, it can make it difficult for users to search on real estate Instagram bio.
In the case of well-known public figures, celebrities, and international brands that have created an account to connect with their audience, they have a functionality called verified badges that allow them to authenticate that they are real accounts.
Verified badges make it easy for members of the Instagram community to find and follow the accounts they are looking for. On the other hand, they can quickly tell if the account is authentic by means of a blue symbol that appears next to the account name.
Both the account name and the username are the only fields that Instagram will take into account when users perform a search.
So, if there is a keyword or niche that you want to be found for, you should include this in your account name of real estate Instagram bio as well because it will increase the number that you will be found.
2- Description of Real Estate Instagram Bio
In the description field of real estate Instagram bio, you need to make the most of the 150 characters available. Thus, it will be the only place to show a brief explanation about the company.
Here it is advisable to provide the professional skills or knowledge with which you want to stand out in real estate. As a result, community users can get to know you and learn more about what you do.
If after writing the real estate Instagram bio, you still have enough space to add more characters. You should take this opportunity to include the different usernames that you have on other social networks.
Furthermore, users can easily find you to follow you. Therefore, you will be able to increase the number of followers on other social platforms.
On the other hand, other brands prefer to use their bio to promote exclusive or limited-time offers. They use expressions of urgency that explain the most important details.
3- Keywords in Real Estate Instagram Bio
The use of keywords in the biography will not influence to improve search results on Instagram, but it will help users to identify you more quickly and directly.
Unlike other social networks like Twitter, keywords, or hashtags are not used on Instagram in the same way.
You should keep in mind that the hashtags included in the real estate Instagram bio are not clickable. Nevertheless, in the publications, they work perfectly.
Therefore, we recommend avoiding hashtags in the bio, unless you have a custom hashtag for your brand or a promotional campaign.
The only way to take advantage of hashtags on Instagram is through updates. This way, users can click on them to view all related publications and like them if they consider them appropriate.
Do not make the serious mistake that many people and brands make. They use an infinite list of keywords (hashtags) in their Instagram bio realtor to appear in higher search results.
It is recommended to include a maximum of 2 or 3 keywords in each publication. Therefore, you should use those that are directly related to the publication.
4- Creativity Always Matters
As I have already mentioned before, the operation of Instagram is very different from other social platforms. On the other hand, it also has an audience with different purposes.
For this reason, the real estate Instagram bio of your brand on this social network cannot be the same as the one you have on Facebook, Twitter, LinkedIn, or Google Plus. So, don’t copy and paste the same biography on all social networks.
Emojis (emoticons) are an excellent way to change the visual appearance of your biography.
We recommend using emojis at the beginning of each phrase or word.
The bio of a brand on Instagram can have some similarities. It can keep in the content that is used in other corporate social profiles, but it should never be a direct replica.
So, it is wise to take the time to come up with a personalized bio that represents the personality in your way, and that fits well with the philosophy of Instagram.
5- Custom Link
Last but not least, you can use a field in the real estate Instagram bio to include the URL of a website, which also allows it to be clickable so that users can access it.
You should take this great opportunity to include the web address of your home page, corporate blog, online store, or other links that you are interested in promoting in this place.
To add multiple links in one link, take advantage of RealtorMate to create your desired landing page.
By looking at the accounts of some celebrities in the real estates business, such as Carlosreyes or Barbaracorcoran and some others you can see that all the above points were considered in their bios.
All in all
We explained how to set up your real estate Instagram bio effectively. Besides, we have introduced an Instagram assist in helping you build the most professional realtor’s Instagram bio.