Finding an appropriate real estate social network is very crucial. You need social media for the real estate businesses to promote it and make much more money than before. There are a lot of options out there, and busy real estate professionals don’t have time to consider their real estate social networks properly. Hence, we try to help you in this process to choose the best social media for realtors.
Do You Need Social Media to Be a Real Estate Agent?
It is clear that having social media for real estate agents is not obligatory, but not having it may cause a great loss.
We all know that the world has changed drastically in the last 10 years. Furthermore, you can’t ignore the power of social media and its influence on people’s decision-making. Hence, you need to have a great role in a real estate social network to guarantee your success.
A clever real estate agent would do his best to take a greater part of social media. Having a stronger presence on social media as a real estate agent means a better chance of being seen by potential clients. Thus, you can see that you are making more money, and you have better real estate listings as well.
What Social Media Do Real Estate Agents Use?
There are different social media for real estate agents, but the ones that interest them are limited. A proper realtor’s social media should have some specific characteristics.
We all know that the best way for a real estate agent to show his properties is through photos and video. Thus, real estate social networks should have the capacity to provide a good opportunity in this category. Some of the best networks are Instagram, Facebook, and YouTube.
Besides, they use WhatsApp and Facebook Messenger to keep connections with their potential clients or even the old ones.
Almost all successful realtors have a strong presence in one of these social networks.
Which Social Media Is Best for Real Estate?
There are numerous social media for realtors out there, which can make choosing the right one confusing. We’ve tried our best to find the most appropriate ones. Here, we will introduce the top 5 social media for real estate, including Instagram, LinkedIn, Facebook, TikTok, and YouTube. Additionally, we are going to see their benefits. You should know that they can be used in combination or exclusively.
1- Instagram
Instagram is one of the top social media for real estate agents worldwide. It has over 1 billion active users, and it is growing daily. The platform has a visually focused feed.
Hence, new generation users could make a good connection with it. In other words, it has become a top choice for promoting products and services alike, which makes Instagram the first choice of social media marketing for real estate agents.
On Instagram, you have a lot of choices to improve your business. You can post your real estate listings on Instagram and generate real estate leads.
This realtor’s social media has the highest rate of engagement. Therefore, you can have a good connection with your potential clients. Additionally, this high rate of engagement provides you with a lot of opportunities that can introduce you to more clients.
2- LinkedIn
It is a real estate social network with fewer users. Besides, LinkedIn is growing more and more. The most important thing about LinkedIn is that it is an exclusively professional company.
Its operation is similar to Facebook, thus, we create a profile with our real name, and then a LinkedIn page with the name of our brand managed from the profile. All the data in the profile are oriented to the work and professional field. Hence, it is a good social media for real estate agents. You can use this tool to interact with groups in the real estate sector and learn from them.
3- Facebook
This real estate social network with the most traffic can help you a lot. Besides, Facebook’s overcrowding can be an inconvenience. It is very difficult to go out on Facebook without paying. The investment is not high, but it is practically inevitable to have some visibility.
The main advantages of using Facebook as a real estate agent are the access to a very wide audience of the age groups most interested in buying and selling a home. Facebook offers the possibility of segmenting it by interests, area, level of studies, etc. Unlike other social networks, it allows you to publish many types of content:
- Photos
- Animated graphics
- Articles
- Text
- Video
In addition, Facebook’s corporate platform allows you to design ads that are also published on Instagram.
4- TikTok As a Real Estate Social Network
We know that the pandemic forced realtors more into the digital space. Some of the realtors got used to TikTok’s signature short-form video format. The real estate market, “this dinosaur of an industry,” had to adapt and go online. And TikTok, despite its reputation as an app for teenagers, has been a boon to business.
On this real estate social network, you can rent, sell, and buy a property by using nice and short videos. These videos can get a lot of attention by receiving Likes.
5- YouTube
It is clear that video marketing has become one of the greatest tools to get more clients. Video increases the dimension and personality of visual listings. Having high-quality videos can help your brand to be known better. Statistics can prove it. You can build your reputation online by making perfect videos.
You can show these videos properly on YouTube. When we are speaking about YouTube, videos are the best real estate posts for social media. Hence, this strategy can help you grow your business in the real estate industry.
How to Use Instagram for Real Estate?
One issue that you need to consider is using Instagram properly for your real estate business. You can achieve real estate Instagram growth by having a proper strategy. We will try to give you some practical tips to handle it perfectly.
1- Choose the Appropriate Assist
Real estate and social media have a deep connection with each other. For being a successful real estate agent, you need to get some professional help. Realtormate can provide you with this opportunity.
This expert group can give you a hand to expand your business on social media and specifically Instagram. It is an excellent Instagram marketing solution designed for the real estate industry.
It offers you a lot of realtor Instagram marketing services. They can effectively grow your real estate business. These are:
- Post-Service
- Scheduling Service
- DM Service
- Growth
They cover up almost all aspects of the real estate business and help you to be a successful real estate agent.
Post-Service would help you create innovative posts for your pages. These professional posts could be videos and photos. Anything you need could be made.
Scheduling Service is a very necessary one for anybody who is looking for a better position in social media. It would help you post at a specific time. Therefore, the clients would trust you and your presence on social media.
DM Service is a great choice for real estate marketing. It helps you answer your direct messages on Instagram automatically with different choices. Therefore, with those answers, you can absorb a lot of potential clients.
Growth service is a very special service that can provide you with anything you need for your Instagram account. It makes your followers have deep engagement with you and your business. You can trust it to have a growth-guaranteed Instagram account.
2- Set Goals
Determining exactly what you want to do will help you create a media plan to achieve your goals.
- You are looking for local owners who want to sell or rent their properties.
- Potential customers who want to buy or rent.
- Clients who can refer to your services.
- Real estate agents to work with as a team.
- Foreign buyers looking to move to your country.
When you determine your goal, it will be easier to publish content that you think they will be interested in.
3- Ideal Client for a Real Estate Social Network
You must think about the traits of your ideal client. Therefore, you can have a better connection with your potential clients. They are:
- Age
- Gender
- Income Level
- Civil Status
- Family Dynamics
For example, it would not be ideal to focus on creating content about beach houses if your ideal client is interested in apartments in the city. Hence, real estate posts for social media must be made based on the proper strategy. You should consider these tips as you are creating a real estate post.
4- Optimize Your Instagram Real Estate Page
If you still do not have an Instagram account for your company, you must create it from the app for Android or iPhone. It is also important to relate it to your Facebook Fan Page. By linking it to your Fan Page, it will become a business account that will allow you access to Instagram Insights, a valuable set of data on your specific audiences, such as visitor traffic, clicks, and user demographics.
This tool will help you ensure that the audience you are attracting with your content matches the ideal customer profile. A very important factor is to choose a memorable username, a keyword associated with your business, but keep it short.
You can use your own name, but it may be a good idea to include something that represents the specialty of the real estate trade, or real estate brokers. Your Instagram bio is your first impression, so it should be compelling, engaging, and encourage people to connect with you and follow your posts. Include:
- Direction
- Contact information
- Website
- Professional photo or logo
- Avoid filters because they give more credibility
Top Real Estate Social Media Marketing Companies
One of the best ways to generate highly qualified buyer and seller leads is social media. Thus, it needs a lot of effort to create the content necessary to grow an audience. We tried to find the best real estate social media marketing companies.
1- Realtormate
The first real estate social media tool for realtors to improve their productivity is Realtormate. Hence, you expand your business on social media by providing different real estate marketing services. Here we will introduce some of these marketing services.
- Instagram Account Growth Service
- Postmate Service
- Hashtag Generating Service
- Direct Message Service
- Scheduling Service
- Content Producing Service
Using Instagram Account Growth Service would cover up all aspects of your Instagram issue. In other words, it can do all you need to have the best Instagram account. Besides, it makes your followers have deep engagement with you and your business. Additionally, other services can help you out in this tough situation that you are dealing with, as well.
2- Houzz
This is another company to help you in real estate social media marketing. This expert group can help you significantly in real estate marketing.
You can save nice photos of inspiring homes here. Furthermore, you can find and hire the right design and construction professionals. Besides, you can get connected with others who have been there too. A realtor has an opportunity to show the property and find the right client.
It is a good source to research and hire home professionals. Besides, you can discover products to complete your projects. Therefore, it can be an excellent choice for real estate social media marketing.
3- CityBlast
It is one of the professional real estate social media marketing companies in the market. CityBlast can be the best choice. While it has an ability to focus on a local audience with real estate-specific content and its affordable pricing. You can have a schedule for your posting by applying it. Hence, real estate agents can focus more on engagement and selling.
All in all
In this article, we offered a complete guide for real estate social networks. We talked about the best real estate social networks and their pros and cons. Furthermore, we discussed the best choices to have a better social media presence as a realtor. Additionally, we introduced the best real estate social media marketing companies to help you out in this tough category.