Categories: Real Estate Marketing

The Ultimate Guide to Real Estate Listing Marketing Plan

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Creating a real estate listing marketing plan is a fundamental step for a real estate agent to be successful. However, the truth is that it is not an easy task. Real estate agencies simplify such work and provide their clients with the help they need to design and prepare their planning.

However, there are some actions that you can program in your agenda to start your real estate business. In this article, we show you how to create a real estate listing marketing plan.

The Basic Element of Real Estate Listing Marketing Plan

More listings, more leads, more traffic, and more authority in your market are the essential factors of success. You can get all these and more through a real estate marketing plan, always starting from “Content.” Yes, a special ingredient for any recipe that we implement in this industry.

Valuable content can become your distinctive strategy among your competitors. It is very powerful, and as long as it is accompanied by tools that educate and add value to your audience. In addition to this, it helps you to create an impact. Besides, excellent content will place you as the expert in the minds of your prospects.

Marketing plays a very important role in attracting the attention of your ideal customer. 87% of home buyers have completed the buying process through a real estate agent and that also, among almost all generations of home buyers, the first step was looking for information online.

What is a Real Estate Listing Marketing Plan and How to Create It?

Surely you think that this plan must be something very elaborate, complex and that it will take a lot of time from your complicated schedule. Perhaps at the beginning if you have to dedicate a lot of time to be able to make a simple but effective plan.

One of the biggest challenges real estate agents face in today’s market is planning and implementing an effective real estate listing marketing plan.

The expectations and opportunities have altered and grown exponentially over the last years. However, it’s not easy to nail down a real estate marketing plan and stick to it.

Structure of a Real Estate Listing Marketing Plan

Continuing with our real estate plan, it is time for us to talk about HOW? In this part, we will talk about the structure of your plan.

The first step is creating a goal and measurable objectives for your marketing plan.  It will help if you think of your goal as your overall vision for the plan. In other words, your real estate listing marketing plan should be tangible. For example, a listing goal could be renting a listing at above market value. Measurable objectives could include having a certain number of attendees at an open house or a certain number of emails or phone calls from a direct mail campaign.

Once your goals are in place, it’s easy to identify which real estate marketing strategies and tactics you should focus on in your plan. In your diagram, start with your goals up top. Then link to your objectives and list each strategy under that.

The structure could be like this:

Current Situation: In this phase, we analyze your brand or business, your competition, the current situation of the real estate market. Identify problems or areas that need improvement in your brand.

Plan: Once you have analyzed the situation, it is time to land the plane. Therefore, define the audience, objectives, strategies, and tactics. In this phase, we give solutions to those problems that we identified in the previous stage.

Planning and Budget: In this last phase, we define the attack plan, a schedule with the next steps with clear times and actions, the budget to implement the plan, and measurement of the results that will be obtained.

5 Real Estate Listing Marketing Plans to Achieve Your Goals

To conclude, we want to leave you these 4 strategies that you can implement in your real estate listing marketing plan. We want you to start implementing and testing what works and what doesn’t for your brand or business.

1- Hire a Professional Assistant

When it comes to planning issues, you need an expert group to help you out. Realtormate is a perfect choice. This professional group can provide you with an estate listing marketing plan. Since it has all real estate marketing services, you can use it efficiently

You can see the most effective services for real estate marketing plans. These marketing services can help you in different aspects of planning in social media marketing. These services are:

  • Instagram Account Growth Service
  • Postmate Service
  • Hashtag Generating Service
  • Direct Message Service
  • Scheduling Service
  • Content Producing Service

Using these services could prove that Realtormate is the most necessary tool you need to have a practical plan to boost your listing.

2- Video Marketing

If you offer explained video tours on your own website, it does not replace a visit in person but encourages you to do it. It gives you additional information if the schedules do not fit, but we have a hot prospect.

Producing a simple video does not have to be a Spielberg work, but technically correct and revealing, it can also be a weapon to use on many platforms. You will see your client’s increases and, if you dare to drive it yourself, you will see your degree of professional recognition increase. Thus, don’t underestimate the power of real estate video marketing. It can help you have a practical listing plan.

3- Inbound Marketing

In 2021, more real estate agents will understand the power of giving something first before receiving it. This simple methodology is crucial to differentiate yourself from the competition and ensure that your visitors complete an online form in exchange for an item of value.

We believe this marketing method will be crucial when it comes to generating more targeted leads and rapidly growing our sphere of influence.

To execute a proper entry strategy, you need three key elements.

The first one is content for your local area with the brand of your real estate business. Then you need a landing page suitable for each of your value offers or chatbots to capture their information. The other one is an effective email marketing strategy to nurture these long-term leads and convert them into customers.

4- Write the Description of the Property

Giving details of the house, the building, the area, and the most important aspects of the sale (price, conditions, etc.) is a part of the real estate listing marketing plan. The holder must be attractive, containing the main characteristics of the apartment in a short and concise manner. The text should be neither too long nor too short but should have a measure that helps the reader obtain all the necessary information in about 3 minutes. It has to be well divided into paragraphs to be visually easy and pleasing to the eye.

5- Prepare the house for sale

If you want to have a practical real estate listing marketing plan, you need to have appropriate properties as your listing. To prepare the house for sale it is essential to get the house ready before announcing it through any means because otherwise, we can scare off buyers. Hence, all the spaces in the house must be spotless and tidy. It is advisable to use home staging tricks to depersonalize the property so that it can be lovely to a greater number of potential buyers.

All in all

In whatever stage you are in, both in the initial stage and in a very advanced stage, we think this article will give you a lot. It gives you very important points for the development of your real estate listing marketing plan. You can get whatever you need to prepare the best listing plan. All aspects are considered.