Real Estate Marketing

Best Realtor Marketing Tools for More High-End Clients


Realtor marketing tools have changed drastically in the last few years. Technology plays a larger role in real estate marketing, and the game is more competitive than ever. Here are the latest tools you should know to level up your marketing and gain clients.

The Role of Realtor Marketing Tools

Real estate is a competitive industry. The smarter and more ambitious you are, the more chance of success. Professionals can stay ahead of the competition by staying up to date with the latest realtor marketing tools.

Digital marketing is the most important channel across almost all industries these days– and real estate is no exception. It is critical for real estate professionals to have a strong online presence. Here we’ll discuss key platforms and useful tools to help real estate professionals succeed.

Digital Realtor Marketing Tools

Digital marketing is crucial for real estate professionals. Here are some of the top platforms and best tools to stay ahead in the digital age.


Instagram is our first pick and the top platform for realtor marketing. With over 1 billion active monthly users and growing plus a sexy visual platform, Instagram is the best social network for real estate professionals.

One of the draws of Instagram is the platform’s variety of tools. Besides its classic feed, Instagram also features Stories, Live, Reels, and IGTV. These tools can be incredibly effective for connecting with audiences and offer different ways for users to engage.

Instagram is the place to be for real estate marketing. 78.6% of Instagram’s users are in the prime home buyer bracket of 18 to 44, and 83% of all home buyers look for properties online– but only 14% of realtors are on Instagram. A strong Instagram profile is critical for real estate professionals looking to stand out and connect with clients in an increasingly digital world.

As we’re discussing the best tools to get high-end clients, it’s worth mentioning that Instagram plays host to plenty of those. As one of the top platforms for influencers (aka some of the wealthiest people around), Instagram is the ideal platform for targeting prospective home buyers with cash to drop on the perfect property.

Instagram is a virtually untapped platform within the real estate industry. Its tools, demographics, and appeal to audiences with money to spend make it the perfect choice for real estate professionals looking to connect with clients and get ahead.

Instagram is a critical platform for real estate marketing, but succeeding in it requires time, attention, and skill. That’s why we created RealtorMate. Take the guesswork out of Instagram and focus on what matters. RealtorMate’s team of experts can handle content, posting, and even growth! Let Realtormate help you win the realtor game on Instagram.

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In terms of realtor marketing tools, we can’t ignore Facebook. The platform still boasts the highest number of users and can be a valuable tool to real estate professionals who know how to use it.

That said, the digital world changes rapidly. While Facebook has been a central online marketing tool for years, it is fast fading as users age, and the platform becomes passé. In 2019 only 62% of users were aged 12 to 34, compared to 79% in 2017. As Facebook users age out of the prime homebuyer bracket, realtors may not see as much success from their efforts on the platform.

Using a social management tool like Hootsuite is a great way to make the most of Facebook’s marketing efforts. Hootsuite offers digital marketers a simple, efficient way to organize their social media activity. In fact, 800 Fortune 1000 companies trust Hootsuite to plan, create, and schedule their social media posts to maximize views and engagement.

Email Marketing

Email is one of the oldest digital real estate marketing tools and is still quite useful. Email marketing is a true cornerstone for building brand awareness and key in reaching potential customers. By sending out email newsletters, information, and advice, you can stay top of mind regularly. MailChimp makes email marketing simple and effective with its easy-to-use platform and in-depth stats.


While YouTube isn’t the most obvious choice for realtor marketing, the ubiquitous video-sharing platform has fast become a digital marketing staple. With over a billion users, YouTube is a great place to start building video content and advertising your real estate brand.

Fiverr and Upwork:

Websites like Fiverr and Upwork are undeniable realtor marketing tools. These outsourcing platforms are invaluable sources of expertise that can help anyone show up like a pro. They’ve fast become a go-to for digital real estate marketing and are a great resource for anyone just starting.

Realeflow and REIPro:

If you’re looking to build a serious business in real estate, you should look at Realeflow. This real estate investing software has a proven track record of helping more than 300,000 real estate investors generate more leads and close deals quickly.

Its direct competitor REIPro is a complete lead generation and real estate CRM solution designed for anyone investing in real estate.

Real estate professionals are busy people, so it’s crucial to use all resources available to their fullest extent. There are lots of digital marketing platforms out there. Today’s best realtor marketing tools can take a business from good to great. If you’re ready to win the game on Instagram, Realtormate is ready to help you succeed.

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