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Instagram is a necessity for real estate businesses in 2020. It’s a digital age, and every type of business these days is on social media. Cultivating a digital persona is vital for realtors who want to stay current and connect with their clients in the social media space– and Instagram is the place to do it.
Instagram’s visually-focussed platform and key demographics make it the best social media network for realtors to showcase properties and get seen. Let’s look at the reasons why:
A simple search will tell you that the statistics agree: Instagram is the platform to be on. Instagram boasts over 1 billion active monthly users, 50% of whom follow at least one business profile. In 2018, 44% of home buyers looked for properties online first, and that number is rising. 78.6% of Instagram’s user base are in the prime home buyer bracket of 18 to 44. The stats don’t lie: Instagram is the place to be for realtors in 2020.
Your online persona says a lot about you these days; how tech savvy you are, what you like, and who you are. Instagram is the place to show your #realtorlife in its best light and play up the aspects of your every day that followers can connect to. Love gardening? Share a photo of your yard and ask followers about their hobbies. Happy clients? Ask if you can share their story or a testimonial. These small personal touches not only differentiate you, they also show authenticity and foster trust with your online community. Next time one of these followers is looking for a realtor, they’ll be sure to remember the one with the stunning garden or the guy who helped that older couple find the perfect condo. Instagram’s visual feed makes it easy to share what you’re all about and create genuine connections with potential clients.
Geotags on Instagram make it easy to share your location, location, location! Linking your business with local regions, destinations, addresses and more, geotags are a key feature for realtors.
Instagram can help you stay on top of the search page on Google and other search engines. Having a solid Instagram profile improves your positioning, and making the most of your bio does even more. Be sure to add a link (tip: use RealtorMate’s bio link tool), and include keywords in your bio related to location, property types, etc. Getting seen is the goal, and Instagram is the place to do it.
According to marketing industry influencer Krista Neher, the human brain can process images up to 60,000 times faster than words. As the old adage goes, a picture is worth 1000 words– and image quality matters. Instagram’s visual platform makes it the ideal place showcase properties in their best light. And since videos receive 38% more engagement on Instagram, it’s worth incorporating those into your strategy as well.
Need support with your Instagram? RealtorMate is the top Instagram management solution for realtors.
Instagram Stories are a unique opportunity to make a huge impact with a little effort. Do an impromptu video, talk about a topic, showcase your latest listing… Stories are the place for quick, engaging content that followers can interact with.
Instagram is the place to be in 2020 for real estate businesses. The platform affords realtors many opportunities that other social media sites simply don’t offer. From a visual focus to prime demographics and ideal features, Instagram is essential for realtors in 2020.
Ready to take the next step with Instagram? RealtorMate can help make you a success! Let us manage your Instagram content, or add growth to really level up your IG.
This post was last modified on December 7, 2020 22:15
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