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With over 1 billion active monthly users and a killer visual platform, Instagram is the best social network for real estate professionals. 78.6% of Instagram’s users are in the prime home buyer bracket of 18 to 44. 50% of Instagram’s users follow at least one business profile, and 79% search Instagram for information on products and services. Instagram represents a unique opportunity for real estate professionals. Only 14% of realtors are on Instagram, but 83% of all home buyers look for properties online. In an increasingly digital world, a strong Instagram profile can help real estate businesses stand out and tap into a huge pool of leads waiting to be converted. Read on to learn how to grow your real estate business on Instagram.
Your Instagram Bio is the first thing people see when they arrive at your profile. A good bio sells your business immediately and shows potential clients how to engage so they can take the next step. Your bio should include a clear description with keywords and a link (tip: use RealtorMate’s Bio Link tool to make the most of it). Optimizing your Instagram Bio not only makes it easier for leads to engage, it also improves your search engine ranking.
A picture is worth 1000 words, and this is certainly the case on Instagram. Instagram’s visual platform is ideal for showcasing properties and #realtorlife, but followers expect quality content. The photos you post on Instagram should be high quality, and show not only properties but happy customers, neighbourhood information and events, design tips, and your life as a real estate professional. The more informative and authentic you are, the more value users will find in your content and the more they’ll choose to engage.
Carousel photos are a great way to post photos of a listing. Show the property’s best features from different angles for the best results, and keep captions to the recommended length of 138 to 150 characters.
Videos speak even louder than photos on Instagram In fact, videos receive 38% more engagement on the platform. Research shows that listings with a video receive 403% more inquiries than those without. Posting quality listing videos to your feed and Story can increase your engagement and turn followers into clients.
People come to your Instagram page to see more than your photos and videos. They want to see what you offer, who you are, and if you’re someone they’d want to work with. Your Instagram persona is who you are online; the public face of your business on Instagram.
Instagram is the place to show your #realtorlife in its best light. Play up the aspects of your every day that followers can connect to. Love dogs? Share a photo of your pup and ask followers to tag you in pics of theirs. Happy clients? Ask if you can share their story or a testimonial. These small personal touches not only differentiate you, they also show authenticity and foster trust with your online community.
Personal content is the part of your online presence that people will remember, but your knowledge and information is something they’ll keep coming back for. Keep the focus on things that matter to your target market: properties, trends, advice, local happenings, news and info… This type of information adds value to your profile that will grow your real estate business on Instagram and keep followers coming back.
Instagram’s Stories are short, high-engagement posts that help you stay top of feed and top of mind. They’re a unique opportunity to make a huge impact with a little effort. Do an impromptu video, talk about a topic, showcase your latest listing… Stories are the place for quick, engaging content that followers can interact with.
“The story posts that I make on Instagram are usually a bit more candid, behind the scenes at open houses, quick home tours and open house promotions.” – Jane Hadley, Real Estate Agent
Instagram Live is a tool within Stories that enables you to broadcast in real time to your followers. Live Stories are shown at the top of the feed just like regular Stories, but include the “Live” icon and are automatically bumped to the front so users see them first. Followers who haven’t turned off Live notifications will also receive one when you start. During the broadcast, your audience can submit questions and comments which you can reply to live. You can also add sticker Q & A’s to your Live Stories to encourage further interaction. This is a great tool for connecting in real time and gaining insight into your audience’s interests.
The four tips above are great for real estate professionals who have the resources to grow an Instagram account themselves. However, many busy agents don’t have the time or skills to build and manage a successful Instagram marketing strategy. That’s why we developed RealtorMate, a concierge solution for Instagram management catered to real estate professionals. Whether you want content, follower growth or both, we’ve got a plan to fit your needs and grow your real estate business on Instagram. Learn more today and become a raging success on Instagram!
This post was last modified on January 13, 2021 17:34
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