The Ultimate Guide to Real Estate Social Media Strategy in 2021

Real estate social media strategy is a critical component for realtors to grow their business in 2021. They can do it by promoting their brands as well as properties.

An effective real estate social media strategy engages your clients both when they are actively buying/selling and when they are not.

Why Do You Need a Proper Real Estate Social Media Strategy?

We all know that your clients spend a lot of time on social media, but they only stay engaged with you when you share social media content that is more than simply talking about open houses, new listings, and closing. Therefore, these strategies that you are applying play a vital role to improve your business.

Added to this, through effective social media marketing, you gain followers that can easily turn into leads. Thus, social media is both an excellent communication tool and a lead-generation machine for real estate businesses.

What Are the Elements for an Effective Real Estate Social Media Strategy?

We all plan before we do an important job. Therefore, planning your real estate social media strategy will make your business easier to control. Here are a few strategies for better real estate social media marketing. Realtors must concentrate on these strategies for having a successful business.

1- Scheduling Your Posts on Social Media

You want to make your business known by others on social media. Your Instagram, Facebook, Twitter, and other social media content should reflect your brand and introduce your business. This real estate social media strategy needs posting, but this posting must be scheduled to affect properly. 

This high-quality eye-catching engaging content must be posted regularly. Realtormate experts can provide you with a timetable to post on your social media.

2- Having Effective Video Contents

Real estate social media strategy requires the creation of informative and impressive visual content. The visual content can provide you with great leads and opportunities. The variety of video content for real estate social media marketing is wide, and you can use creative ideas for more impressions.

Some ideas to achieve this are listed below:

2.1) Testimonial Videos

It is unbelievably effective. When a video shows a client who has recently bought a new home from your listing and supports you in all different aspects by his words, it is an excellent real estate social media marketing content. This video can make your potential clients look at you as a reliable agent who tries his best to satisfy his clients.

2.2) Live Videos

The other choice which is possible specifically on Instagram is Live Videos. We all know that nothing can be much better than a Live video introducing a neighborhood or a festival in the vicinity of a Live event or sports competition in the neighborhood. Test it, and you would see the magnificent result. 

2.3) Videos with Virtual Reality

Reserve a section on your account to share a three-dimensional video experience that motivates followers to advance in the purchase process. Show them the main aspects of the real estate to hook them visually and go with greater enthusiasm to their appointment in person.

2.4) Videos of Properties

It might be the first option that comes to the mind of a realtor, and it is always a good choice, but that video can make a difference. How? It is better with the higher quality that it is, the more attention-getting and aspiring it would be. Your video from the property should make your potential client watch it over and over. This video with such quality can bring you more clients day by day. Imagine a video of property recorded by a professional and put on your Instagram account in a carousel-style from different angles; the success of such videos is guaranteed.

3- Suitable Hashtags Are an Effective Real Estate Social Media Strategy

Using relevant hashtags in your social media posts can help people who are searching for those keywords, find your posts, and potentially follow you. Therefore, when it comes to real estate hashtags the same story goes on. Hashtags can be an important part of your real estate social media strategy.

Hashtags can make others get connected with your business and they help your brand be recognized. By preparing the best hashtags and most related ones, you can increase the engagement rate. Thus, you can have more active followers who are sharing your content with others. Realtormate can help you to create your unique and practical hashtags.

4- Your Client Success Stories

Anytime you successfully close a deal with a client, think of how to best showcase their success story through your social media. This can help your business drastically. It should be a part of your real estate social media strategy.

Client success stories help your current clients feel celebrated and show potential buyers that you are the real deal. Furthermore, it builds trust and it can’t be denied. Remember, you want to celebrate the success story as much as your clients do, so be creative and have fun with this one.

5- Create Perfect Posts

Your followers are more likely to engage with your content on social media if you create posts that get connected with them. So, put yourself in the shoes of your target audience to help you generate ideas on what to create. 

Studies show that people are more eager towards educational and informative posts on social media. Thus, consider sharing informative posts that also aid in showing your expertise in real estate. It can be a useful real estate social media strategy.

Different platforms host specific types of content better than others. When crafting content, be sure to consider where you plan to upload.

To sum up

We helped you to be familiar with different real estate social media strategies. We also introduced one of the best choices to help you win this game. Realtormate can guide you to succeed.