As a real estate agent, one of the first things you have to understand is how to make real estate Instagram posts and market yourself right away. There are many ways to do this, and Instagram marketing for real estate is becoming an incredibly popular option.
Although social media is just one of many ways to market your services and properties, staying on top of trends is important. Best practices can change quickly when it comes to social media platforms like Instagram.
Suppose you want to be a successful real estate agent to know how to post on Instagram professionally. In this way, you will be able to take advantage of the great potential of this social network, one of the fastest-growing in recent times.
In this post, we will provide basic training on how to make real estate Instagram posts. You’ll learn tips and tricks for getting better posts and better lead generation. Plus, you’ll see how real estate tools like Instagram can create a powerful online presence in your market.
How to Market Real Estate on Instagram?
As you learn how to market your properties on Instagram, explore tools and strategies to help you differentiate yourself from the competition. One of the ways to do this is through slideshows or carousels. These types of real estate Instagram posts allow you to display up to 10 images at a time, giving your audience an incredible view of a new property or listing.
Another way to market is through Instagram Stories which, unlike static posts, are available for 24 hours in the application. Stories allow you to create videos, use entertainment filters, and add interactive elements for your audience. This tool can help humanize your brand and help followers see behind the scenes.
As a real estate agent, you may also want to learn more about apps and filters that allow you to add text to the photos you post. In addition to your captions, these tools allow you to display new information that someone might miss.
Get Real Estate Leads
Whenever a professional invests in a real estate marketing strategy, they want to know if there is a return on the time invested. While many people glamorize TV star real estate accounts, the truth is that any dedicated realtor can get leads with Instagram.
In a recent survey conducted, several successful real estate agents share their tips for boosting lead generation through Instagram. Some of the best practices for lead acquisition include:
- Follow and interact with local businesses and tourist profiles.
- The mix of professional ad images with personal or family content
- Adapt the images to the type of buyer and the budget you are trying to reach.
- Use a consistent theme in your photos and captions
- Don’t be discouraged by having few followers
How to Create Real Estate Instagram posts
When you know that you want to create real estate Instagram posts, it is important to start with a strategy. Developing a game plan that includes goals, and a target audience can help you avoid wasting time on the platform with no real return. To get started, you will want to:
- Posts of your listings, showing your favorite place in the home
- A highlight of the company that shows your team or real estate branch
- Snapshots of local businesses or places you support
- Exterior images and point-of-view shots (backyards, docks, etc.)
- Progress through the course of renovations or major changes
- A promotional or “get to know you” post that introduces you to your followers
- Professional or staged photos that are similar to traditional listings
Another interesting way to stay in mind is to use Instagram TV. This feature notifies your followers that you are going to live, and can be the perfect way to show off a newly available home. If the video sounds intimidating, you can stay behind the lens and just give your followers a real-time tour, as if you were doing it in person. All these would happen perfectly if you get help from professionals.
Realtormate Helps You to Create Great Real Estate Instagram Posts
In order to have great posts, you need to get help. The most important step that you need to take is having great support from professionals. There are a lot of agencies that can help to step forward, in this business. Realtormate is one of them. This expert group can lead you forward specifically in social media presence, and specifically, It is an Instagram assist.
It can provide you with effective services to create the best real estate Instagram posts, and help you make the best first step. These services are Direct Message service, Scheduling service, Postmate service, Hashtag generating service, Content producing service, and so on. All these services would ultimately help you to boost your presence on social media. A better and more professional post on social media means finding more buyers for real estate.
Postmate service can provide you with the best real estate Instagram posts. Besides, you can use the Scheduling service to post them at the right time. On the other hand, you can bring the highest traffic to your account with the help of the Hashtag Generator service.
Best Practices for Real Estate Agents Using Instagram
When it comes to the best practices, there are some common rules that any business owner should follow. These guidelines include using real images (rather than unlicensed stock photos) and not buying fake followers and likes. Both of these actions could damage the reputation of your Instagram account or result in account suspension.
Also, avoid over-editing your images to the point that a potential buyer would spot a discrepancy in real life. While Instagram allows unique editing tools and filters, keep the integrity of the property at the forefront of your mind.
Some ways to make even more profit for your time on Instagram include:
- Automatically share Instagram posts on other social networks
- Respond quickly to all comments and direct messages.
- Use marketing or analytics tools to measure the effectiveness of your publishing efforts
Most social media experts agree that Instagram is a long-term strategy. It’s critical that you don’t give up too soon or abandon your efforts right away when you’re not satisfied. Organic reach can be slow, but it’s often worth it more you post and share.
Should You Use Instagram Ads?
Instagram also offers the ability to use paid and targeted advertising to expand your reach. This can be a particularly powerful tool, given that only 14% of real estate agents are on Instagram. Depending on your location, ads can help you saturate a curious market.
There are many nuances in successful advertising campaigns. That’s why some real estate agents choose to outsource their advertising efforts to social media advertising experts. If such a service is not in your budget, there are many resources and guides online to help you learn to drive.
If experimenting with Instagram ads sounds appealing, be sure to keep some of the best practices in mind.
Set a realistic budget with clear goals. When using ads, you may want to start small and run several tests to see how your ads are performing.
Be extremely specific with zip codes. Instagram allows you to focus and reach your local market to reach more potential buyers.
Keep your ad copy simple. Instagram is a fast-moving visual platform, which means that people cannot interact with long advertising texts. Attract your ideal customer with specific, easy-to-locate information.
To truly develop your marketing skills, focus on one area or tool at a time. While it might be overwhelming to tackle multiple channels at once, your skillset will eventually grow. At that point, you can branch out and further extend your reach.
To sum up
In this article, we mentioned some of the most effective ways to create real estate Instagram posts. Besides, we mentioned some tips to improve your presence on social media and specifically Instagram. We also introduced an expert group to help you create the most creative real estate Instagram posts.