10 Social Media Mistakes Real Estate Agents Must Avoid

In real estate, social media mistakes mean the loss of clients, time, money, and, most importantly, your reputation can be permanently jeopardized.

As a real estate agent, you have to pay special attention to details to not seem inexperienced or unprofessional; however, we understand that social media mistakes are inevitable. But don’t worry, there is a learning curve for new agents that we all understand (and that we all go through!).

Social networks have become a platform with enormous potential that companies from all sectors make use of to increase their reach, the traffic on their website, or to reach a greater number of potential customers. Its proper use can bring many benefits but, otherwise, misuse can damage the reputation of your brand.

Social Media Mistakes Real Estate Agents Must Avoid

As a real estate agent, you must know these 10 social media mistakes. You should avoid them if you want to achieve your goal.

1. Submit a Purchase Offer So Low that it seems Like a Joke

Some variation may be acceptable, but it is not acceptable to make a purchase offer that is 25% below the owner’s asking price. We work for clients and they are the ones who ask us to present these types of offers. We also have to educate our clients about current market trends and expectations expected from the seller. If they still don’t take the information you provide into account, you’d better back out before you lose some of your valuable time.

2. Not Having the Basic Knowledge about a List

Imagine this situation: the client needs to solve a couple of basic questions about the property for sale, he contacts the real estate agent in charge of the transaction and receives this response: “I’m not sure. You could call the owner directly to clarify those doubts”. Is it serious? Shouldn’t he get an answer like, “Give me a chance to find out for you, I know this is an important topic”? You should always go the extra mile, not only with clients but also with colleagues who could probably refer potential clients to you in the future. After all, that’s your job, right? Effectively inform what makes your properties for sale unique, hoping that this will encourage them to acquire them.

3. Forgetting to Include Important Documents or Information with the Property for Sale

Agents who forget to attach necessary documents and information in the property promotion media generate additional delays in the process of searching for offers. When this occurs, we know that loading that information will take extra time, delaying the sale of the property.

As a real estate agent make sure to facilitate access to information to your potential buyers and speed up the closing of the deal.

4. Forgetting to Update a Listing when it is no Longer Available

Homes often go off the market because they have been recalled by their owners or because they have already been sold. If your ad is no longer available, be sure to update the information on your website and cancel all pending visits to the property, you will not want to go to break into the property while the new owners are enjoying food or going about their daily activities.

5. Not Having a Strategy or a Plan

The best way to be consistent in your social media marketing strategy is to plan accordingly. This implies knowing how, for what, and when you are going to use these media, how you are going to respond to negative messages, how you are going to convey what your brand is, what your target is, what tools you will use, and how you are going to measure.

6. Insistently Promote the Product or Service

In social networks, there is a time and place for everything. It is clear that you want to publicize your product or service through these platforms, but what it is about is to create engagement with your audience, communicate, and build a relationship of trust.

Don’t turn your social network into a billboard. Publish content of value, attractive, and interesting for your readers and dedicate a publication; for example (20% of the total) to promote products.

7. Not Answering Negative Messages Correctly

Negative feedback can come at any time, something that we have to deal with. The options are several; you can ignore the message, fight back, or breathe and take it easy. There are even those who directly eliminate the negative comments. 

Which is the Right Way?

It is not about avoiding these types of messages, but about knowing how to use these situations as an opportunity to shine, responding carefully, without taking too long, and taking advantage of the moment to demonstrate, once again, the brand’s commitment to its customers.

8. Buy Followers

Every brand indeed wants the largest possible number of followers for its pages on social networks. But to achieve this, you have to work hard and work well.

In short, buying fans or likes will only lower the global reach of the publications, since these fake followers will never interact or participate; in the case of Facebook, for example, the content would no longer be relevant and its algorithm could penalize what we post.

The solution is clear. Focus on attracting real fans, people who are truly interested in the content of your networks.

9. Use Excessively Formal Language

Social media is about connecting with your followers and creating a brand image. It’s not a matter of being too conversational, but don’t go overboard with formality either.

People who follow a certain network seek closeness, proximity, find someone on the other side with whom to connect and empathize, always from a professional standpoint and without neglecting the identity of the firm.

10. Always Publish the Same Content Format

Constantly publishing the same type of content offers a boring and not very dynamic brand image, not at all creative. You will not be able to connect with your audience if you maintain a flat line of publications, thus losing the commitment and interest of your followers.

To sum up

In this blog, we tried to explain the 10 real estate mistakes that realtors have to avoid. 

Considering the coronavirus situation, the marketing style has changed somehow. We tried to make you familiar with the best trends. Furthermore, for more professional tips in real estate marketing, you can use the Realtormate group to help you out.