Real estate marketing automation is worth a try as a realtor. It can give some benefits to your real estate marketing. If you are looking to transform your sales processes and attracting leads online, real estate marketing automation can be a solution.
In digital marketing, daily advances force companies to adapt. In other words, if they want to be up-to-date and offer their customers what they want, they should be more active in real estate digital marketing. To achieve this, you must know your target audience perfectly. Therefore, you can attract them. This strategy is the essence of Inbound Marketing.
Real estate marketing automation consists of a methodology. It is revolutionizing the way of understanding buying and selling. The real estate sector is revolutionizing the relationship between clients and companies.
The real estate market is a highly competitive sector. On the one hand, you have to get people to want to leave their properties in your hands to be bought/rented. On the other hand, find clients for them.
Thus, we find that you have to do marketing in two directions, doubling the work and the difficulty. Therefore, the necessity of real estate marketing automation could be more touched.
Automating certain actions comes as a matter of necessity rather than preference. The time you can save on the most mechanical tasks is vital to dedicate to innovating and standing out from the competition.
What is Marketing Automation?
Sending responses to received e-mails, scheduling publications on social networks, or having a chatbot are actions related to marketing automation. Although it might look interesting, there is only a small percentage of everything we can do, thanks to this tool.
Automating your marketing allows you to generate flows to personalize customer service and offer them the information and/or services appropriate to their needs.
For example, a client enters your site and searches for two-bedroom houses in the center of Mérida. He clicks on a couple of them but exits the web without requesting a visit. Thanks to real estate marketing automation tools, you can send them an SMS. Therefore, these people could be potential clients in the future.
Knowing your customers would help you know what exactly they need. In this way, you can act much faster and thus gain a very important competitive advantage.
Real Estate Marketing Automation Concept
In this era blogs, emails, and social networks have become an essential marketing instrument in the real estate sector. The tools of real estate marketing automation are essential to optimize the marketing strategy and get more listings in real estate.
Automation software allows us to mechanize many communications with the user depending on how he interacts with us. There are many benefits of real estate marketing automation. We list some of them in the following.
Lead Nurturing: Get accurate information about where your potential customers are in the sales funnel. The software itself is the one that recommends the next steps to take to continue nurturing your contacts.
Real-time Updates: Knowing the exact time your potential customers take action allows you to respond immediately, increasing engagement with leads by reaching them at the exact time.
Cost Savings: Instead of requiring multiple software solutions to keep your sales and marketing efforts up to date, real estate marketing automation provides an all-in-one solution that allows you to reduce expenses.
Synchronization with your database: Today, many marketing automation options allow integration with your customer database. They let you store contact details, set lead follow-up reminders, and even automate marketing tasks.
The use of real estate marketing automation allows us to improve website traffic, lead generation, and increase sales. But one thing that many forget is that the base must continue to be produced by us: blog entries, email settings, or social media management.
Top 4 Real Estate Marketing Automation
Real estate marketing automation is getting more practical than before. We can see that the world goes toward more automation. Every aspect of our life is covered with some sorts of tools which help us to be more mechanized and do less. Therefore, we can focus on more important issues.
Real estate marketing is following the same pattern. Here we will introduce the most practical real estate marketing automation tools.
1. Realtormate
This app could be considered one of the best real estate marketing automation tools. It provides you with a lot of services. These services would help you be updated and at the same time make your job easier.
One of the most significant automated services it offers you is the Direct Message service. This service allows you to send a preferred message to several clients automatically. You can make a list of customers, write a specific message in the Realtormate dashboard, and it will be sent to the members on your list automatically.
Another magnificent feature of this service is DM to mail. You won’t believe how practical it can be. Email marketing is a well-known choice of advertising; With this feature, you can cover it up.
It lets users receive their direct messages inside their Email or Gmail inbox. You can also respond to the direct messages directly from your email inbox.
2. Real Estate Blogs
Content marketing encompasses many facets, but the blog plays one of the most important roles in real estate sales success. The entries of this must be of quality, with a certain frequency, which allows us to have a lot of our content that we can share through automation. If you have five articles, for example, use your automation software to publish the first piece as soon as possible and schedule the remaining four articles over the next few weeks. This way, you don’t have to spend time publishing ‘manually’ each one of them, and you can spend it on other needs.
3. Email marketing in Real Estate
Maximize the performance of your blog articles by sharing them by email in automated but personalized shipments according to the tastes and needs that each lead has shown. Email workflows can help you send the right messages to the right leads at the right time.
For example, when someone provides their email address (such as when downloading an e-book), thank them for downloading e-books. When the downloads are many, manually sending an email to each of them is not feasible and not effective. With marketing automation, you can configure the workflows that mark which emails to send and what actions occur on the web page. You can even set up multiple emails after a download: one to thank the user, then three, four, or more emails throughout months to share miscellaneous information, newsletter, and/or emails with them. Promotional electronics. Of course, never reach the spam that annoys the user and is the previous step to the ‘unsubscription.
The term “workflow” scares some real estate agents as they assume it requires a great deal of time and learning new technologies. Current software has these preconfigured workflows so that its use is not complicated, but intuitive and simple, which allows anyone to program appropriate messages for different types of leads: just write your copies, add the relevant links to your content and a brief description that defines the reason for each message. Click here to learn more about email marketing.
4. Social Media Marketing
There are automation solutions on the market that allow you to post now and schedule for the future, making social media marketing much easier. Whether you want to tweet links to blog content or post status updates about new home listings over the next two months, for example, there are automation platforms that make this process easier. All-in-one solutions allow the programming of all the main social networks, as well as their analysis and reporting in real-time.
If you are already using social media to build your brand identity, you are well on your way to establishing a relationship of trust between you and your customers. However, if you are struggling to build your brand, here are some tips.
Don’t lie or exaggerate. Less is more. In this globalized world, it is quite quick and easy to check if you are telling the truth.
Engage your prospects in fun processes. Why not show them a renovation job on a property? Why not ask for their opinion? And if you have an open house, why not do it online too? Don’t be afraid to connect with other people.
Invest a few dollars and time in building your professional image. Get a professional photographer to get the best angle of your properties.
Position yourself as a serious and professional expert. If you know the obstacles foreign buyers face when buying a home, show them, in their language, that you are the right professional to handle their demands.
To wrap it up
In this article, we talked about real estate marketing automation and its importance. We tried to introduce you to the top 4 real estate marketing automation which can move you forward to apply a useful strategy.