Have you noticed how social media is changing the way people buy and sell homes? Platforms like Instagram, TikTok, and YouTube have made real estate more exciting and accessible than ever before. They’ve also become powerful tools for real estate influencers to showcase properties, share valuable tips, and build connections with potential clients.
This shift has made real estate marketing more visual and engaging. Instagram shows beautiful property features, TikTok makes real estate fun with short clips, and YouTube offers detailed tours and advice. Real estate influencers connect with buyers and sellers in creative ways, helping them navigate the market.
This article dives into real estate creators, exploring how they use Instagram, TikTok, and YouTube to stand out, connect with audiences, and shape the future of real estate by helping people find their dream homes.
What Are Real Estate Influencers?
Professionals with a strong social media presence play a key role in educating, inspiring, and engaging audiences about real estate topics. These real estate influencers share tips on buying and selling homes, provide market updates, showcase properties, and offer advice on investment strategies. Their content helps simplify the real estate process for their followers.
These influencers often have a strong personal brand and a loyal following. They can be real estate agents, investors, or industry experts who have found success in leveraging social media to grow their businesses.
Top Real Estate Influencers on Instagram
Instagram is one of the most popular platforms for influencers due to its visual nature. Here are five top real estate influencers on Instagram:
1. Grant Cardone – (@grantcardone)
- 4.8 Million followers.
Ever wondered who’s leading the way in real estate on Instagram? Grant Cardone is one of the top real estate influencers on Instagram with over 4 million followers. He blends motivational content, real estate tips, and personal stories to inspire and educate his audience.
Through his posts, Grant shares valuable insights on investing in real estate and managing properties, establishing himself as a trusted expert.
Using high-quality images and videos, he highlights luxury properties while staying connected with his followers through comments and live sessions, making them feel appreciated.
2. Barbara Corcoran – (@barbaracorcoran)
- 1.2 Million followers.
Curious how real estate experts connect with their audience on social media? Barbara Corcoran, founder of The Corcoran Group, is a top real estate influencer on Instagram with over one million followers. She shares a mix of motivational content, real estate tips, and personal stories that her audience loves. Barbara simplifies topics like entrepreneurship and real estate investment, offering helpful advice for navigating the market.
Barbara uses real estate Instagram marketing to inspire others in real estate, sharing success stories and simple tips for both first-time buyers and experienced investors. By combining personal stories with expert advice, Barbara builds trust and helps her followers find their dream homes.
3. Ryan Serhant – (@ryanserhant)
- 2.4 Million followers.
When it comes to real estate, Ryan Serhant is a name that stands out. With over 2 million followers on Instagram, this real estate influencer connects with his audience through a mix of high-quality property tours, motivational messages, and personal stories. His content blends professionalism with relatability, making real estate feel exciting and accessible. Ryan uses Instagram Reels and Stories to share quick tips and behind-the-scenes moments, keeping his followers engaged.
Through his Instagram presence, Ryan helps people find their dream homes, shows luxury listings, and provides valuable real estate advice. His journey from humble beginnings to success inspires others, and his innovative marketing approach encourages the industry to use social media effectively.
4. Fredrik Eklund – (@fredrikeklundny)
- 1.4 Million followers.
Real estate is more than just buying and selling properties, it’s about connecting people with their dream homes and building lasting investments. Fredrik Eklund is a top real estate influencer on Instagram, with over one million followers. He shares stunning luxury properties and behind-the-scenes glimpses of his career. His high-quality photos and videos, combined with personal moments, help him connect meaningfully with his audience.
Fredrik uses his posts to show exclusive listings, provide real estate tips, and inspire others to reach their real estate goals. His authentic approach and innovative marketing are shaping the industry.
5. Josh Altman – (@thejoshaltman)
- 836K followers.
Location is everything, in real estate, and Josh Altman knows this very well. Josh, with over 800K followers on Instagram, shares a mix of high-quality property listings, personal moments, and motivational messages. His posts showcase stunning luxury homes and behind-the-scenes of his life as a top broker and top real estate influencer on Instagram in Los Angeles.
Josh makes real estate easy to understand by sharing tips and advice for buyers and sellers. He connects with his followers by being authentic and showing both his wins and challenges. His approachable style inspires people to find their dream homes in today’s market.
Best Real Estate YouTube Channels
YouTube is another powerful platform for real estate agents, allowing them to create in-depth content that educates viewers. Here are five real estate YouTubers making waves:
1. Joshua Dorkin – (@biggerpockets)
- 1.22 Million subscribers.
“Real estate made simple” is the approach Joshua Dorkin uses as the founder of BiggerPockets, a popular real estate community and resource platform. Joshua stands out by posting a mix of educational content, motivational quotes, and personal experiences that resonate with aspiring investors.
His engaging videos help clarify the real estate process, making it more accessible to his audience. By sharing stories and practical tips, he inspires people to take action toward their real estate goals.
Joshua Dorkin shapes real estate by helping people learn to invest and build wealth. Through resources like podcasts, books, and forums, he connects aspiring investors and guides them toward financial freedom. His focus on community support empowers others to succeed in real estate.
2. Graham Stephan – (@GrahamStephan)
- 4.9 Million subscribers.
Graham Stephan has become a trusted name in real estate, known for his ability to simplify complex topics. As a popular YouTuber with over 4 million subscribers, he educates viewers on real estate investing and personal finance.
This real estate YouTuber helps shape the future of real estate by sharing useful tips and advice for new investors. He talks about topics like buying rental homes and understanding market trends, making financial knowledge easy to learn. By sharing his own experiences, he inspires people to find their dream homes and grow their wealth with smart choices. His simple and engaging style has made him a trusted voice in real estate.
3. Tom Ferry – (@TomFerry)
- 570K subscribers.
As a well-known real estate influencer and YouTuber, Graham Stephan uses Instagram to connect with his audience and share helpful tips about real estate and money management. On his YouTube channel, which has over 500K subscribers, he shares practical advice on a wide range of topics, from how to invest in rental properties to understanding market trends.
His ability to explain complex ideas in simple terms makes it easier for viewers to grasp important concepts, encouraging them to take steps toward their real estate goals.
This real estate YouTuber helps people make smart real estate decisions through his videos, focusing on financial literacy and investing strategies. His insights inspire many to find their dream homes and build wealth.
4. Jerry Norton – (@Flipping Mastery TV)
- 514K subscribers.
With a strong presence in the real estate community, Jerry Norton runs Flipping Mastery TV, a popular YouTube channel with over 2,500 videos about wholesaling and flipping houses. His simple advice and personal success story connect with viewers, making real estate easy to understand. Jerry’s engaging teaching style helps him reach his audience, encouraging them to get into real estate investing.
Through his content, this real estate YouTuber helps people take charge of their financial future by covering important topics like finding deals, negotiating prices, and handling renovations.
By offering free resources and training, he encourages many to chase their dreams of owning and investing in homes. His commitment to teaching has made him a trusted figure in real estate, inspiring many to reach their goals.
5. Max Maxwell – (@Max Maxwell)
- 341K subscribers.
Are you interested in learning how to succeed in real estate? Max Maxwell runs a popular YouTube channel that focuses on wholesaling and real estate investing. His channel features many helpful videos that cover important topics like finding good deals, negotiating contracts, and building wealth through property.
By sharing his own experiences and practical tips, Max makes complex ideas easy to understand and connects well with his audience. His energetic style motivates many people to take action and explore real estate opportunities.
He has one of the best real estate YouTube channels that helps people succeed in real estate by teaching wholesaling. He shows that anyone can do it, even without much money or experience. His advice and resources inspire a community of investors ready to thrive.
Real Estate TikTok Influencers
TikTok has quickly become a platform where creativity meets information sharing. Here are five notable Real Estate TikTok influencers:
1. Alexander Zakharin – (@alexander_zakhari)
- 800.1K followers.
If you’re seeking helpful tips about real estate, Alexander Zakharin is a popular real estate TikTok influencer who shares valuable information on buying and selling homes. His entertaining videos cover property tours, market trends, and practical advice for homebuyers, making complex topics easy to understand and boosting confidence in real estate decisions.
@alexander_zakhari Luxury Manhattan condo 🏙️ Thoughts? #manhattan #apartment #hometour ♬ Chopin Nocturne No. 2 Piano Mono – moshimo sound design
Alexander engages his followers with beautiful property photos and useful insights into the real estate process. This combination of eye-catching content and helpful information helps him stand out in a crowded market. By sharing his knowledge, Alexander Zakharin empowers many people to find their dream homes and builds a community of informed buyers and sellers.
2. Tatiana Londono – (@tatlondono)
- 2.8 Million followers.
Tatiana Londono is a popular real estate TikTok influencer who shares useful tips about the housing market. Her fun videos cover topics like advice for homebuyers, property tours, and tips for real estate agents. By making her content easy to understand, she connects well with her audience and boosts their confidence in buying or selling a home.
@tatlondono The grades you need to apply to real estate licensing school? 🏡📈 #money #realestateagent #tatlondono #realtor #millionaire ♬ original sound – Tat Londono Real Estate Coach
Her mix of helpful information and personal stories helps her stand out in the crowded market. By sharing her knowledge, this real estate influencer empowers people to make smart choices as they search for their dream homes.
3. Austin Rutherford – (@austinrutherfordo)
- 794.7K followers.
Meet Austin Rutherford, a popular real estate TikTok influencer who shares helpful advice about buying, selling, and investing in properties. His TikTok channel features fun and engaging videos that cover topics like home flipping, market trends, and how to make smart investments.
@austinrutherfordo ♬ original sound – Austin Rutherford
By using simple language and relatable examples, Austin makes it easy for everyone to understand real estate concepts and feel confident about their choices.
This real estate influencer keeps his followers updated with eye-catching photos of properties and shares behind-the-scenes looks at his projects. He uses useful information and appealing visuals to stand out in real estate. By sharing his personal experiences, Austin Rutherford empowers people to find their dream homes and encourages them to explore real estate investing.
4. Caroline Walker – (@carolinewalkernyc)
- 19.9K followers.
Looking for tips on the real estate market? Caroline Walker is a popular real estate TikTok influencer who shares helpful advice on buying and selling homes in New York City. Through fun and engaging videos, she showcases unique properties and important market trends, making it easier for her audience to navigate the competitive market with confidence.
@carolinewalkernyc disregard the window lmao #newyorkcity #nyc #nycskyline #centralpark #penthouse #manhattannewyork #manhattan #manhattanrealestate ♬ Good Morning New York – Alex Cissé
Caroline continues to connect with her audience by sharing beautiful photos of properties and giving behind-the-scenes glimpses of her work as a real estate agent. Her posts combine useful information with entertaining visuals, making real estate feel more approachable for everyone.
By using tools like AI for real estate agents, she empowers people to make informed choices about their home purchases. Caroline shapes the future of real estate and inspires many to find their dream homes in the vibrant NYC market.
5. Leanne Abdallah – (@leanneabdallah)
- 799.4K followers.
Leanne Abdallah is a popular real estate TikTok influencer who makes real estate easy to understand. Her videos cover important topics like preparing your home for sale, understanding market trends, and tips for first-time buyers. Leanne’s warm and approachable style helps simplify the home-buying process, making it feel less overwhelming for her followers.
@leanneabdallah 2024 will be my year #foryou #growth @Leanne Abdallah ♬ Unstoppable – Sia
By sharing useful tips and stories from her own experience, Leanne connects with her audience in a relatable way. Her goal is to help people feel confident about buying or selling a home. Through her content, she inspires others to take the next step toward finding their dream home.
The Impact of Real Estate Influencers
The influence of these individuals cannot be overstated. According to recent studies, influencer marketing is a powerful tool for businesses, with many companies reporting high returns on investment. In real estate, where trust and credibility are crucial, influencers can help bridge the gap between agents and potential clients.
Now, let’s talk about the top real estate influencers on Instagram, TikTok, and YouTube, who are trusted by so many audiences.
Conclusion
Real estate influencers are transforming the property market through social media, offering insights on buying and selling homes. Platforms like Instagram, YouTube, and TikTok feature influencers like Graham Stephan and BiggerPockets, who share tips and advice to guide your real estate journey. Beyond showcasing listings, these influencers provide valuable knowledge to help you make confident decisions. Follow them to stay informed and apply their insights to your own real estate goals!
FAQs
1. Who Is the Richest Person in Real Estate?
The wealthiest individual in the global real estate industry was American businessman Dan Gilbert, owner of the NBA’s Cleveland Cavaliers, with an estimated net worth of $30.5 billion. Lee Shau Kee, the majority owner of Henderson Land Development, ranked second with a net worth of about $24.4 billion.
2. Do You Need Instagram for Real Estate?
Instagram is a powerful marketing platform for realtors, offering access to millions of potential clients. It allows agents to showcase properties, share tips, and connect with their audience in a visually appealing way. However, its success depends on using it strategically—through eye-catching posts, engaging captions, and interactive features like Stories and Reels. For those who understand how to maximize its potential, Instagram can be a game-changer in attracting clients and building trust.
3. Is TikTok Good for Real Estate?
TikTok is a powerful platform for real estate marketing, allowing you to connect with a wide audience through creative and engaging content. By showcasing unique selling points, you can capture the attention of users who are always eager to explore interesting and innovative listings.
4. Is Real Estate a Well Paid Job?
A career in real estate can be a great choice for those looking to earn a solid income. Real estate agents, in particular, have the opportunity to make above-average salaries due to commissions earned from property sales and fees for services such as helping clients find properties.