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Today almost all brands and businesses have a large online community supported by different social networks. Therefore, the challenge lies in knowing how to dynamize them to achieve the marketing objectives set in the business plan of each company. You can get it using real estate contest ideas on social media. They help you present new products and increase brand awareness. Added to these, they attract traffic to physical stores and increase sales.
Real estate contest ideas should tell everything that revolves around your business. On the other hand, they should aspire that the content you disseminate catches the event attendees. Besides, clients should share it on their profiles.
Contests and giveaways of real estate on social networks can be done for many purposes. Here are the main ones:
▶ ️ Increase Engagement
If all you ask is that they comment on your photo, you will increase the engagement of your account.
▶ ️ Be Better Known
Many companies request that instead of commenting with an emoticon, you comment on the publication mentioning your friends. In this way, companies get their followers’ friends to know their brand.
▶ ️ Increase Your Brand Awareness
Another idea that is usually requested when contests are held on social networks is that users share your publication. This way, it reaches many more people, and your brand increases in awareness.
Contests on social networks consist of raffling a gift (product or service) in exchange for users to take the action you request in your publications.
That is, you upload a publication to Instagram or Facebook explaining that those who comment with a heart, fill out a form, or share in your last photo for a week will enter a draw for a trip to Italy.
When the draw period ends, you run the draw and announce the winners. Among other real estate contest ideas, this one is more encouraging.
Social network contests are the perfect way to motivate word of mouth without making a big investment. But beware! Not all sweepstakes and contests on social networks are as successful as you expected. You need a communication strategy that generates the greatest involvement of users without risk to the brand.
Here’s how to boost your business in social networks with creative real estate contest ideas.
In social networks, there are millions of users with whom you can interact. Nonetheless, there are millions of profiles similar to yours that offer events. You have to be more original than the competition and make your content and giveaways stand out to increase your participation rates.
To achieve this goal, you can rely on some professionals to help you out. Realtormate can be a good choice. One of the special services that this group provides you with, is Post and Reward.
By clicking on Post and Reward you would have the chance of creating a contest or giveaway automatically. You can schedule a post and specify the criteria of your post and then the followers who can satisfy your conditions will be rewarded through Direct Message automatically by the system.
The opportunity to define the process of rewarding is another service. You can ask your followers to increase their engagement by commenting or creating a post on their own feed, it depends on you. Added to these, you can ask them to tag a number of friends or even specify some hashtags for them to use as they are participating in your contest.
Applying this service would help you to create posts and make some engaging contests. Additionally, you can offer your followers a system of engaging and giving some creative rewards which can draw their attention.
When users comment, like, or tag their friends on your post, it increases the visibility of your event. Contests are a profitable strategy for breaking through the noise of social networks.
If you want to get your social network followers to share your content among their friends, a good option is to give away free tickets, offer a VIP experience, or sponsor products to encourage participation at no cost or at a reduced price.
Choose your strategy. The first step is to decide what behavior you want to provoke in your users. can ask them to share your posts, leave a comment, follow your account, etc. It is all up to you!
When you make this decision, here are several ideas to create contests in social networks:
Enter and Win: Basic Giveaways style – Giveaways are a quick, easy, and common way to collect email addresses of potential attendees. Be sure to include information on the new data protection law. Indicate to recipients that they agree to receive communications from you if you plan to send them electronic messages.
Retweet to Win: Ask your followers to Retweet (RT) a specific tweet to enter and win. This action will help you grow on Twitter. It also multiplies the visibility of your hashtag. It allows you to generate interaction with your followers, as well.
Contest through Hashtag: Boost the use of your hashtag among your followers by encouraging them to write it on the photos they post on Twitter or Instagram. You can spread the most original photos with the hashtag on your own account or raffle something among the users who mention it.
Tag a Friend: Extend the reach of your account by asking users to tag the friend they will bring to your event if they win tickets.
Poll: Obtain information on potential attendees to your event by asking them to fill out a short survey and select a random winner from all participants. Always remember to inform about the new data protection law; if users do not give you their consent to use their data, you can look for a problem!
And the prize? You set the limit, free tickets, a VIP experience for two, plane tickets for the event, or a weekend at a spa in the city of the event. Of course, make sure to involve your sponsors and make their names known. Link with giveaways to enhance your contest without increasing your budget.
A poorly designed social network contest can be a waste of time and resources. Prepare a good strategy to launch your giveaway on social networks by answering some questions: what do I want to get from my followers? In what period do I want to achieve my goal? What can I get around? What hashtag do I want to use?
Contests, as a general rule, do not require a lot of work once they are up and running, but they do require some very valuable initial work.
Scheduling the content you post on social networks saves your time and money, as well as helping you maintain a consistent social media presence.
If you organize a daily publication frequency and automate the publications, you will be regularly on the walls of your followers without having to spend hours connected to social networks. Contests generate a lot of user feedback, but you can’t be online 24 hours a day. Therefore, using the right tool can make managing the giveaway easier.
Each social network has different rules regarding contests. Facebook, for example, does not allow you to force users to share content on its walls. Therefore, be sure to read the current regulations for each case and design your giveaway.
It is also important to know the legal regulations applicable to gifts, such as minimum age requirements and CAPTCHA guidelines. Rules should be developed that clearly explain the structure of the contest. They should include entry dates, requirements, and how and when the winner will be chosen and notified.
Don’t forget to factor in the cash value of the prize, because the taxes that the winner would have to pay upon winning the raffle can make it an unappealing game.
Make sure to follow these rules every time you promote your contest. Most importantly, before publishing it, have it supervised by your legal team.
To wrap it up
We know that real estate contest ideas can be varied. These contests on social networks help you to publicize your event. In this article, we offered you 6 practical contest ideas to boost your business and marketing.
This post was last modified on April 13, 2021 12:31
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