As a real estate agent, you can improvise your Instagram profile and turn it into a business page to attract customers. However, you need to learn how to write an engaging realtor Instagram bio.
In this article, we will provide a full and step-by-step guide on optimizing bio for both beginners and professionals. In the end, we will also provide some creative realtor Instagram bio examples to copy and paste on your profile.
What to Include In The Instagram Bio For Realtors?
Let’s start by checking out what you need to add in your realtor Instagram bio to make it look professional.
1. A Short Description
Before anything else, it’s important to tell your audience what your page and business is about. Clearly state that you operate as a real estate (Realtor) business. You might mention that your goal is to assist clients in the real estate market who are looking to buy, sell, or invest.
It’s also helpful to add a category to your profile to appear on the Instagram search. Here is how to do it:
- Log into your business profile and tap on ‘Edit Profile’ under your bio.
- Under the ‘Public Business Information’ section, tap on the ‘Category’ option.
- In the search bar, search for ‘Real State’ and add it.
- Save the changes.
2. Show Some Personality
Your Instagram bio is also an opportunity to showcase your unique personality and personal brand. A personal touch helps you connect with clients on a deeper level. So try to write a short description before including business details.
- Share a short, fun fact about your business.
- Use emojis that match your style (e.g., 🏡 for real estate).
3. Add Your Location
If you want to attract real clients, not only Instagram followers, you need to mention cities and neighborhoods where you work. By doing this, you make it easier for people in your area to find you when they’re searching online for a realtor. It also increases your chances of appearing in the Instagram search results.
But how to add your location to a real estate agent Instagram bio? There are two options for you to try and decide which one you prefer:
- Copy the location link from Google Maps and add it as an external link in your bio.
- Use the location emoji and write your location in front of it, for example, realtor in Toronto.
4. Contact Info
To make it easier for your followers to communicate with you and your team, it’s essential to include your contact info on your Instagram bio.
For business accounts, you can add your email, phone number, and address under the ‘Contact Options’. Here’s how:
- Go to your profile and tap on ‘Edit Profile’.
- Under ‘Public Business Information,’ tap on ‘Contact Options’.
- Fill in your contact information (email, phone number, and/or business address).
- Save the changes.
5. Add Branded Hashtags
There are millions of hashtags on Instagram that help users reach out to new potential users and categorize content. While using these hashtags on posts can help your content go viral, having branded hashtags, helps you to spread knowledge about your business and boost brand visibility.
These branded hashtags are a great choice to include on your real estate agent Instagram bio as they can direct visitors to your most relevant posts.
6. Include External Links
If you have a website for your business, you can include its link in your bio to redirect users. In the latest update, Instagram allows business accounts to add up to five links to their bio and arrange them. Here is how to do it:
- Navigate to your profile on a business account and tap on the ‘Edit Profile”.
- Tap ‘Add links’.
- Select ‘Add external link’.
- Copy and paste the URL to your website in this section and save the changes.
Adding links to your realtor Instagram bio makes a great opportunity to convert your followers into clients and help visitors know more about your business.
7. Add a Call to Action (CTA)
A realtor Instagram bio should include a clear call to action, which helps guide your audience and increases the chance of getting a conversation. Here are some ideas to grab your followers’ attention:
- DM me to get started on your home search!
- Visit our website for the latest listings.
- Call now for a free home consultation.
8. Pay Attention To Highlight Covers
This tip is not about your bio but it makes a huge difference on how your profile looks. Highlights appear under your bio and are one of the first places that visitors check. Make sure to use beautiful highlight covers in the same theme for content.
9. Include Credentials
To build trust with your audience, consider adding any professional credentials, awards, or social proof. Including this on your realtor Instagram bio, helps to build trust with your client and introduce yourself as a reliable professional.
- Top Realtor in [City].
- 5-Star Rated ✨ | 50+ Happy Clients.
- Real Estate Agent 🔹 10+ Years of Experience.
- Voted Best Realtor of 2023.
Realtor Instagram Bio Ideas
As we mentioned, you need to optimize your bio based on your business style and target audience. But if you are looking for some short description ideas, here are some real state quotes to try
1. Professional And Polished
- Turning ‘For Sale’ into ‘Sold’—One key at a time.
- Your dream home is just a call away!
- Realtor | Dream-Maker | Deal-Closer.
- Helping you find your perfect place, one address at a time.
- Making moves, closing deals, and changing lives.
2. Friendly And Approachable
- Your friendly neighborhood real estate expert.
- Helping you find a ’home sweet home’ with a smile!
- Passionate about perfect spaces
- Client-focused. Results-driven. Always here for you!
- DM me to get started on your home journey!
- Your new home? Let’s make it happen.
3. Luxury and High-End
- Curating luxury homes for modern living.
- Exquisite homes. Exceptional service.
- Excellence in every transaction
- Selling the dream. Living the luxury.
- Exclusive homes for extraordinary people.
- Start living the luxe life today
- Luxury listings & world-class results.
4. Catchy and Fun
- Home is where the SOLD sign is!
- Real estate is my hustle. Homes are my passion.
- If you love it, let’s make an offer.
- Your home matchmaker. Swipe right on real estate!
- Wherever life takes you, I’ll help you find the perfect door.
5. For Local Realtors
- Your [City/Area] real estate expert.
- Helping [City] families move up and move in.
- Serving [City/State] with heart & hustle.
- Local realty hero
- Keys to [City]’s finest homes.
- [City]’s go-to realtor for first-time buyers & dream homes.
6. Minimalistic and Modern
- Let’s find your perfect space.
- Let’s chat about your home goals!
- Real estate, real results.
- Find. Love. Live.
- Guiding you home.
- Expert in locations, dedicated to YOU.
Conclusion
No matter what business and industry you are working in, Instagram can be a great place to attract more clients and customers. If you are a state agent, this article helps you optimize your bio. You can use these realtor Instagram bio ideas on your profile to improve your visibility. Additionally, there are great AI tools for real estate agents that can help you grow your business on Instagram.
FAQs
1. How To Write Realtor Instagram Bio?
If you want to use your Instagram account to attract clients and grow your business, it’s essential to write an engaging bio. This helps you attract profile visitors and build trust with your clients. Here’s how to write your bio as a realtor:
- Start with a short description of yourself
- Add the real state category to your bio
- Include some credentials
- Add a call to action
- Add the link to your website
2. Should I Use Emojis In My Realtor Bio?
Using emojis in your realtor bio can be a fun and engaging way to show your personality to your followers. However, avoid using too many emojis, as this can make your profile look unprofessional and distract viewers.
3. Is It Necessary To Mention My Brokerage In My Bio?
It’s not completely necessary to include your brokerage in your bio, doing so can enhance your credibility and connect you with your audience effectively. Ultimately, it should align with your branding strategy and professional goals.