Real estate content marketing is significantly more complex and nuanced than people might expect. Anyone unfamiliar with the real estate business probably thinks real estate content marketing is as simple as taking a few photos, writing a description, and posting it online. While that may have been enough in the past, in today’s world, you need much more. Creating original pieces of content and distributing them so that they reach your target audience is a lot of work!
In this article we’ll go over the basics of real estate content marketing. Whether you’re looking to freshen up your real estate content marketing strategy or are new to the business, we’ll show you how to take your real estate content marketing to the next level with these six strategies.
1. Visual Content
The real estate game is won or lost with that first impression. When it comes to content, that impression is visual. Maybe no other business is this much effected by photos, videos or other visual contents.
We can simply feel this fact that a professional photographer is a necessity. These visual contents could be used in every marketing channel, from printed, physical collateral to social media. Here are Some Ideas of Visual Contents to Make:
The real estate game is won or lost on the first impression and that impression is got through visual formats. Maybe no other business is this much effected by photos videos or other visual contents.
We can simply feel this fact that a professional photographer is a necessity. These visual contents could be used in every marketing channel, from printed, physical collateral to social media. Here are Some Ideas of Visual Contents to Make:
- Videos discovering the neighborhood and community
- Virtual tours of the properties
- Property listing photos
- Testimonial videos
- Magnificent photos and videos of the properties from different angels
You can use These photos and videos in a YouTube channel or your Instagram account which is like a hometown for visual content. You can also use these videos throughout your blog posts and on your website.
2-A blog is Ultimately Necessary
2-A blog is Ultimately Necessary
The blog will essentially be the nucleus of your content strategy. Blogging has been around for forever, but more now than ever, a blog is a key first step in creating a digital presence.
You must know that websites with a blog have a huge opportunity, more than 434% to drive more traffic to their website.
The more you generate a blog post the luckier you are to have the lead you are searching for. Here we will suggest some practical blog post topics for real estate.
- The posts related to the process of buying a house
- Some law-related posts
- Posts suggesting the great restaurants or recreational centers in the neighborhood
- Showing your newest listings and promote your open houses in the posts
- Answering the question in your posts
3-Social Media is a Priority
Real estate content marketing cannot have a meaning apart from social media. It can offer you tons of chances to engage you with potential leads. Added to this, it is great to post your visual content and current listings there to get your audience excited.
In case of social media, you should be active in almost of them. Each social media has a different benefit and all of them can provide you with a better lead.
These Channels are the Best:
Instagram: The most visual one with the highest rate of engagement. This social media is the best to share real estate content marketing such as success stories, new listing, your everyday life and live content of introducing neighborhood or a festival in the community and some other choices.
Facebook: An excellent platform for creating groups and engaging with your clients, drive more leads, and sharing your organic content on your Facebook business page.
LinkedIn: Great opportunity to get connected with both potential clients, industry leads, and other influencers cross-industry. Don’t forget that social media helps you reach younger buyers, and build connections with people inside and outside the industry.
4-Build an Email List
Use email to promote new real estate content marketing, deliver industry news, and send out property updates. To grow your subscriber list, include a clear email subscription button on your website and blog.
Once you have a big enough list, you can start to test different email copy and measure the results using email marketing tools such as MailChimp or GetResponse. You can then start to organize your list into different buyer types to maximize conversions.
5-Real Estate Webinar
If you are a realtor who wants to help his clients for more success and guide them on the right pass, webinars are the best choice. It would provide to be the host of a webinar and share your ideas with your clients directly. Webinars are the next level of learning.
Anyone can attend the webinar; Hosting webinars will introduce you to a whole pool of both potential leads and cross-industry connections.
Remember to approach a webinar with the goal of sparking conversation and educating your audience. When you are taking webinars be sure that you are using the tactics approved in this category.
6-Content Marketing by Influencers
The opportunities brought by influencers is not comparable with other real estate marketing content. They can make a business lucrative, and we should believe it, whether we like it or not.
Imagine real estate marketing content which is sponsored by a famous industry and a well-known influencer is participating, this Instagram ad or Facebook post can be booming. But the point is that we should be cautious as we are choosing an influencer to participate. All aspects must be considered.
Considering all these aspects, what we brought here can light up the way for a better real estate content marketing. As real estate agents and other entrepreneurs aim to establish differentiation in their respective markets, content marketing is one of the most effective ways to do so. Each of these strategies mentioned above, can be really helpful and lead to better opportunities, but always professionals can be more effective. Realtormate can guide you the best and help you win this game.