Real Estate Marketing

The Best Real Estate Content Marketing Strategies


Traditional methods of searching for real estate no longer work. People used to find out about agents through word of mouth or newspapers. The development of Internet marketing has turned the entire industry upside down.

Anyone can find out everything they need through websites, blogs, or social networks. This is why agents need to improve their content strategy and engage with their potential customers using social media marketing.

Good content is essential to an agent’s success. You cannot influence the reviews and ratings of your work, but you do have control over other types of content.

In this article, we’ll take a look at what tactics to use when creating a content marketing strategy and how often to post.

Improving the experience with the website

Among the most common agent tools is the presence of a website. Every experienced specialist should have a website so that potential clients can find out all the information of interest and find contact information.

When creating your website, follow our tips:

1) The appearance of the website should be appealing. It should be simple and concise. You don’t have to try to fill every space on the site. Make sure that nothing distracts the user from viewing the content. 

2) Take care of navigation. Opening the site, each user should easily find the sections that interest them. Text and icons should be recognizable and easy to read. 

3) Emphasis on real estate objects. Apart from browsing your blog or section with fascinating articles, users are primarily looking for real estate options. Make sure they can quickly find the section they want and get comprehensive information about each property.

4) Add links to your blog and social media profile. This way, your customers will be able to follow you and stay tuned for updates. It is best to link to your Facebook, Instagram, or even TikTok accounts. Use possible social media tools that will increase your audience reach. Update Instagram content regularly. On this social platform, you can post about new properties or useful articles for sale.

Audience engagement strategies

Video has become a must-have tool in any industry. In addition to video content, pay attention to writing unique reviews and articles and posting high-quality photos.

How-to videos or posts

Realtors can create such videos to help clients apply, learn how to choose a house, and much more.

If you want to help potential clients submit a request on your site, then create a detailed guide for them on how they can do it. A screen recorder for Mac will be your assistant in this matter. Thus, you can clearly show what steps need to be taken and what to indicate in the application so that the realtor can create the perfect offer.

Write insightful articles to help potential clients. When writing articles, use the keywords planner to get your articles high on the search engine rankings.

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Video excursion

In addition to buying a house, potential clients want to know where the property is located. Drone videos are a great option. Using a drone with a camera, you can show the infrastructure of the area, picturesque landscapes, and a view of the house. 

Online meeting

During a pandemic, everyone fears for their health. Encourage your customers to conduct a Zoom conversation to build trust in you. During this conversation, clients will be able to ask you all the questions they are interested in, and you will tell you about the most suitable options and arrange an individual meeting to show the objects.

Interview with locals

You can interview locals, small businesses, and local politicians to better understand the local community. They will be able to tell in more detail about the features, advantages, and disadvantages of the selected area.

High-quality photos

Keep in mind that high-quality photographs are the best way to show the interior of houses. Potential clients will be able to see the location of the rooms and zones.

Email Marketing

The newsletter is a great way to stay connected with your customers and attract the attention of new customers. Create personalized offers that can interest potential customers. Submit promotional offers or educational articles about buying real estate. Encourage clients to provide feedback on your work. This way, you can use quotes from your customers to build trust with potential customers.

Posting frequency

If you publish content too often, then users will find you too annoying. If you rarely publish, then there is a chance that you will be forgotten. Take the 1-7-30-4-2-1 approach.

1 – Update social media news every day and engage with your target audience.

7 – Post on your blog once a week. You can also send mailing lists.

30 – Share engaging content every month. Upload videos with reviews, host webinars, or training videos.

4 – Organize large-scale events once a quarter that will attract potential customers. Invite reputable speakers or experts.

2 – Speak at conferences twice a year to increase your visibility.

1 – Once a year, summarize the events and features of the industry, make predictions for the next year and express gratitude to regular customers.


The selling industry is a very competitive environment. To be at the top, you have to promote your website and apply different content strategies.

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